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Company · Media & Gaming
Impactmedia
Impactmedia is a Spanish digital out-of-home (DOOH) advertising company that operates a network of over 1,200 digital displays in more than 90-100 shopping malls across Spain, reaching 600+ million annual viewers. Founded in Barcelona in 2003, it relocated its registered HQ to Madrid in 2018 and was acquired in 2017-2018 by Exterior Plus, a portfolio company of private equity firm H.I.G. Capital, so it now operates as part of a PE-owned OOH group rather than as an independent VC-backed startup.
Founded
2003
Founders
3
News
0
Rounds
0
Investors
1
SectorsOut-of-Home Advertising, AdTech, Digital Signage, Retail Media
Start-up MapMedia & Gaming › Marketing & advertising tech
Profile updated 1 Aug 2026
Founders
R
Rafael Martín-Alós
Co-founder
T
Thaís Ivern Bondia
Founding Partner & Co-General Manager (later President)
X
Xavier (Javier) Lluch
Founding Partner
Global models 5
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Intersection
United States · www.intersection.com ↗
Operates large-scale digital out-of-home advertising networks (urban screens, kiosks) monetized via ad sales, the same core DOOH ad-network model as Impactmedia's mall displays.
$150M+Comparable
CCooler Screens
United States · www.coolerscreens.com ↗
Installs and monetizes digital advertising screens inside retail locations, closely matching Impactmedia's model of placing owned digital displays in retail/shopping environments and selling ad space to brands.
$100M+Comparable
FFirefly
United States · www.fireflydooh.com ↗
Builds and operates a proprietary digital out-of-home screen network monetized through advertising, the same owned-hardware DOOH ad-sales model.
$51.5MComparable
VVistar Media
United States · www.vistarmedia.com ↗
Sells advertising inventory across digital out-of-home screens, matching Impactmedia's core business of monetizing digital displays through ad sales, though via a programmatic marketplace rather than owned malls.
~$35MComparable
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Adspace Networks (Lightbox OOH)
United States · www.lightboxooh.com ↗
Operates a digital video screen network specifically inside shopping malls and monetizes it through advertising sales, the closest direct model match to Impactmedia.
$30MComparable
Investors 1
HH.I.G. Capital (via portfolio company Exterior Plus)
Funding rounds
No announced rounds on record.
News & media
No coverage on record yet.