MCompany · Consumer
Muroexe
Muroexe is a Madrid-born direct-to-consumer footwear brand founded in 2013 by Roberto Heredia and Esmeralda Martín, known for minimalist, vegan, genderless hybrid sneakers aimed at young urban professionals. It became one of Spain's best-known DTC startups, backed by JME Venture Capital and setting a Spanish record in 2019 with a €2.8M equity crowdfunding round on Crowdcube from 1,200+ investors. The company (Muro.Exe Industries SL) filed for insolvency in 2021 after COVID and its productive unit was bought by Menorcan shoe group Mascaró, which relaunched the brand with a new identity in 2023; the founders are no longer involved and it is no longer an independent startup.
Founded
2013
Founders
2
News
0
Rounds
0
Investors
3
SectorsFootwear, Fashion, DTC / E-commerce, Consumer Goods, Sustainability / Vegan
Start-up MapConsumer › Fashion & apparel brands
Profile updated 18 Aug 2026
Founders
E
Esmeralda Martín Cardenal
Co-founder & CEO (former)
R
Roberto Heredia
Co-founder & CEO (former)
Global models
No comparables on record yet.
Investors 3
Funding rounds
No announced rounds on record.
News & media
No coverage on record yet.