Company · Enterprise Software

JogoTech

jogotech.com ↗ ·Madrid ·Seed

JogoTech is a Madrid-based retail technology company that builds an end-to-end "phygital" platform digitizing every retail process in physical stores, from product creation to circularity, using RFID, QR codes, Digital Product Passports (DPP) and blockchain tokenization. Its products include JogoRoom (a phygital store OS with smart fitting-room mirrors) and JogoStock (IoT smart drawers/bins for real-time inventory), and it claims to have enabled more than 2,300 phygital stores across 85 countries. Founded in 2014, it works with retailers such as Mango, Adidas, Vodafone and WOW Concept, and is backed by Kapita, the family office of former El Corte Inglés chairman Dimas Gimeno.

Founded

2014

Founders

News

Rounds

Investors

SectorsRetail Tech, Enterprise Software, SaaS, IoT, E-commerce, Sustainability & Circular Economy Start-up MapEnterprise Software › Industrial & supply-chain software

Profile updated 22 Aug 2026

Founders

Gonzalo Martín Ortega

Co-founder & CEO

Guillem Pascual Serra

Co-founder & CTO

José Manuel Martínez Fernández

Co-founder

Global models

No comparables on record yet.

Investors 1

Kapita

kapita.io

Investor Spain

Funding rounds

No announced rounds on record.

News & media 3

Published	Article
2025-05-20	Nueva etiqueta phygital, JogoTech x Crossmint ↗ MuyPymes
2025-03-20	Fashion Innovation Day 2025: Una nueva inmersión en el mundo de la IA ↗ ISEM Fashion Business School
2021-07-08	Cad&Lan and JogoTech partner to boost physical shops digital experience ↗ Cad&Lan