Company · Enterprise Software

Adglow

adglow.com ↗ ·Madrid ·Other

Adglow is a Madrid-headquartered ad-tech company that helps advertisers and agencies plan, buy, and optimize social and digital advertising campaigns across platforms like Meta, TikTok, Google, and Amazon. Formed in 2016 from the merger of ADTZ (founded 2008 by Juan Dominguez and Jorge Rincon) with UK's Glow Digital Media, it has grown into a ~500-employee, AI-driven "growth intelligence" platform serving 500+ clients across 14+ countries.

Founded

2008

Founders

News

Rounds

Investors

SectorsAdTech, Marketing Technology, Enterprise Software, AI & Data Start-up MapEnterprise Software › Marketing & growth tech

Profile updated 20 Jul 2026

Founders

Jorge Rincon

Co-founder (ADTZ, predecessor to Adglow)

Juan Dominguez

Founder & Chairman

Global models 5

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AppLovin

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Smartly.io

Finland · smartly.io ↗

Social media advertising automation and optimization platform for managing campaigns across Meta, TikTok, and other channels, closely matching Adglow's core offering.

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Nanigans

United States · nanigans.com ↗

Social and programmatic advertising management platform for performance marketers, directly comparable to Adglow's campaign management focus.

$65MComparable

Kenshoo (Skai)

United States · skai.io ↗

Omnichannel marketing/media optimization platform integrating data across search, social, and retail media, matching Adglow's growth-intelligence positioning.

$95MComparable