VCompany · Enterprise Software
Viewed
Viewed (formerly Viwom, legal entity Viwom Video Marketing S.L.) is a Spanish martech company whose technology embeds and auto-plays video inside the body of marketing emails, using proprietary 'polymorphic' code that adapts in real time to each recipient's email client. It also generates thousands of data-driven personalized videos from e-commerce browsing and purchase data for campaigns such as abandoned-cart recovery and retargeting. Founded in 2013 in Logroño (La Rioja) and now operating from Madrid with international offices, it counts Inditex, Meliá, BMW, American Express, CaixaBank and Sony Pictures among its clients, and was picked for the top 50 of the VDS Startup Competition.
Founded
2013
Founders
2
News
0
Rounds
0
Investors
2
SectorsMartech, Email Marketing, Video Technology, SaaS, E-commerce
Start-up MapEnterprise Software › Marketing & growth tech
Profile updated 18 Aug 2026
Founders
R
Ramón Anadón Plana
CEO & Founder
V
Víctor Frutos
CDO & Co-founder
Global models
No comparables on record yet.
Investors 2
Funding rounds
No announced rounds on record.
News & media
No coverage on record yet.

