VVelites
Velites (legal name Velites Fitness S.L.) is a Spanish direct-to-consumer brand that designs and manufactures premium functional-fitness gear — jump ropes, hand grips, knee sleeves, belts and recovery products — plus technical apparel and training footwear (Hybrid and Minimal models). Founded in 2015 in Navarra around a better jump rope, it now sells in 50+ countries with over 80% of revenue from exports, grew turnover from €2.5M (2022) to €14.1M (2025), and is the official apparel and footwear partner of the CrossFit Games (2025 and 2026) as well as a HYROX partner. It has financed growth mainly through repeated equity-crowdinvesting rounds (five to date, 630+ retail investors) backed by Navarra's public development company Sodena, raising roughly €5M in total; the funding is crowdfunding-led rather than classic VC, and the company is based in the Pamplona area.
Profile updated 17 Aug 2026
