Finanfox is a Jerez de la Frontera-based fintech offering hybrid financial planning and investment services to retail investors in Spain. Its own technology platform and mobile app, where clients track their investments, manage financial goals and get personalised recommendations, are paired with advice from human financial advisors. Clients choose from products across more than 80 partner institutions, including banks, insurers and fintechs. Founded in 2018 by CEO Alex Caballero, the company reports more than 10,000 free financial plans completed and over 1,600 clients since 2020. In September 2022 it raised a €230,000 seed round from its own clients.
SectorsFintech, Wealthtech, Personal Finance, Financial Advisory
Start-up MapFintech › Wealth & investing
Founders
A
Alex Caballero
Founder & CEO
Global models 5
BBetterment
United States · www.betterment.com ↗
Sells to retail investors through an app for automated, goal-based investing, with a paid tier that adds human certified financial planners.
$435MComparable
P
Personal Capital
United States · www.empower.com/personal-wealth ↗
Uses free financial planning and tracking tools in its app to win clients, then earns money when those clients move to wealth management with human advisors.
$265MComparable
NNutmeg
United Kingdom · www.nutmeg.com ↗
Offers digital investing to retail savers through an app and adds paid financial planning and advice from human advisors.
$170MComparable
FFacet
United States · facet.com ↗
Pairs its own planning technology with dedicated human financial planners for mass-market clients.
$150MComparable
FFarther
United States · www.farther.com ↗
Runs a hybrid wealth platform where its own software and client app support human advisors who plan and invest for retail clients.
$140MComparable
In the same niche 30 others
See all in the Start-ups Map →Notes: Most funded first
Investors
No investors found yet.
Funding rounds 1
| Date | Round | Amount | Lead |
|---|---|---|---|
| 2022-09-30 | Seed | €230K | Lead not disclosed |
News
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