B
Company · Marketplace & E-commerce
BuyVIP
BuyVIP was a Madrid-founded private shopping club that ran time-limited flash-sale campaigns for fashion and lifestyle brands across Europe, reaching about 6-8 million registered members in seven countries by 2010. Amazon acquired the company in October 2010 for roughly $95-100M; it operated as an Amazon subsidiary before being shut down permanently in May 2017, so it is now defunct.
Founded
2006
Founders
3
News
0
Rounds
0
Investors
4
SectorsE-commerce, Fashion, Flash sales, Retail
Start-up MapMarketplace & E-commerce › Marketplace & social commerce platforms
Profile updated 31 Jul 2026
Founders
G
Gerald Heydenreich
Co-Founder
G
Gustavo García Brusilovsky
Co-Founder & CEO
J
Juan Pane Arregui
Co-Founder
Global models 5
RRue La La
United States · www.ruelala.com ↗
Member-only flash-sale e-commerce club for fashion and home goods, the same time-limited private-sale format BuyVIP pioneered.
$514MComparable
GGilt Groupe
United States · www.gilt.com ↗
Flagship US flash-sale private shopping club offering discounted designer brands via limited-time member sales, closely mirroring BuyVIP's model.
$290MComparable
PPrivalia
Spain · www.privalia.com ↗
BuyVIP's direct Spanish/European competitor, running the identical private-member flash-sale e-commerce model and later acquired by Veepee.
$251MComparable
ZZulily
United States · www.zulily.com ↗
Daily flash-sale site for moms, kids and home goods built on the same limited-time private-sale mechanic before its 2015 IPO.
$141MComparable
HHauteLook
United States · www.hautelook.com ↗
Invite-based flash-sale fashion site acquired by Nordstrom, following the same private members' sale model as BuyVIP.
$41MComparable
Investors 4
33i Group
BBertelsmann Digital Media Investments
Kennet Partners
M
Molins Capital Inversión
Funding rounds
No announced rounds on record.
News & media
No coverage on record yet.