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Company · Marketplace & E-commerce
El Armario de la Tele
Madrid-founded (2009) Spanish e-commerce startup that sold clothing, shoes and accessories worn by presenters, stylists and characters on Spanish TV shows, backed by broadcaster Atresmedia. The company merged into eShop Ventures in 2015 and entered bankruptcy/liquidation proceedings in 2017; it is defunct and no longer operating.
Founded
2009
Founders
1
News
0
Rounds
0
Investors
3
SectorsFashion e-commerce, Media-linked retail, Marketplace
Start-up MapMarketplace & E-commerce › Fashion & apparel e-commerce
Profile updated 29 Jul 2026
Founders
R
Rafa Celda
Co-founder
Global models 5
LLTK (RewardStyle)
United States · www.shopltk.com ↗
Shoppable, influencer/celebrity-driven fashion commerce platform matching El Armario de la Tele's 'buy the look you saw on screen' model.
$315MComparable
L
Lyst
United Kingdom · www.lyst.com ↗
Fashion discovery and shopping platform aggregating trending and celebrity-worn styles for direct purchase.
$206MComparable
DDepop
United Kingdom · www.depop.com ↗
Fashion marketplace built around trend- and media-driven style discovery, similar consumer fashion e-commerce positioning.
$208MComparable
PPoshmark
United States · poshmark.com ↗
Social fashion commerce marketplace monetizing trend and celebrity-style-driven apparel demand.
$153MComparable
S
ShopStyle
United States · www.shopstyle.com ↗
Fashion shopping/discovery platform letting users shop looks curated from media and influencers, close analog to El Armario de la Tele's TV-look concept.
$50MComparable
Investors 3
Funding rounds
No announced rounds on record.
News & media
No coverage on record yet.