Company · Marketplace & E-commerce

PromoFarma

promofarma.com ↗ ·Barcelona ·Other

PromoFarma is a Barcelona-based online marketplace for health, beauty and personal-care products that connects consumers directly with hundreds of European pharmacies and brands, selling parapharmacy items, supplements, skincare and OTC products. Founded in 2012, it raised roughly $12M across five rounds from investors including Kibo Ventures, Vitamina K and Stanford's StartX before being acquired in September 2018 by the Swiss group Zur Rose (now DocMorris), and it now trades as 'PromoFarma by DocMorris' and serves as the group's technology hub for Southern Europe. It is no longer an independent startup.

Founded
2012
Founders
3
News
0
Rounds
0
Investors
5
SectorsMarketplace & E-commerce, Healthtech & Bio, Consumer, Pharmacy, Beauty & Personal Care Start-up MapMarketplace & E-commerce › Marketplace & social commerce platforms

Profile updated 12 Aug 2026

Founders

Adrià Carulla
Co-Founder & CMO
David Masó
Co-Founder & CEO
José Miguel Pulido
Co-Founder & CTO
—

Global models

No comparables on record yet.

Investors 5

Atresmedia
atresmedia.com
Investor Spain
Claret Capital Partners
Investor United Kingdom
Kibo Ventures
kiboventures.com
Investor Spain
Investor United States
Vitamina K Venture Capital
Investor Spain

Funding rounds

No announced rounds on record.

News & media

No coverage on record yet.
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