Company · Enterprise Software

PlayFilm

playfilm.tv ↗ ·Valencia ·Seed

PlayFilm (legal entity PLAYFILM, S.L.) is a Valencia-based B2B martech company that started in 2014 with interactive video advertising and has evolved into an AI-powered, results-based customer acquisition and sales generation platform, running everything from digital advertising and interactive video landing pages to lead qualification and final conversion for clients such as MasOrange, Sanitas, DKV and MasterD. It packages its offer into vertical products (PlayPhone for telco, PlaySurance for insurance, PlayAcademy for education, PlayUtilities for energy/water) and works largely on a pay-for-performance model. It raised a ~€1.1M seed in 2018 backed by Angels Capital (Juan Roig) and a group of prominent Spanish executive angels, and in January 2024 broadcaster ATRESMEDIA took a strategic stake, becoming its lead/industrial partner. It is headquartered in Valencia (registered at Edificio Lanzadera) although it also operates from Madrid.

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2014

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