RondoAI and VTXAthlete set up at Valencia's GSIC sports innovation hub

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RondoAI and VTXAthlete are opening offices at the Global Sports Innovation Center, powered by Microsoft, inside Valencia's municipal La Farinera innovation centre, with help from the city's investment promotion office, Invest in Valencia. The city expects the pair to add more than €600,000 to its economy within two years.

For RondoAI the arrival is a short trip: it was founded in Valencia last year. Led by Argentine-born founder and CEO Gonzalo Geronés, it uses AI to turn football fans' data into new revenue for clubs. It has joined the Lanzadera accelerator and plans to raise a round next year while hiring in AI, sales and product.

VTXAthlete, founded in 2022 by José Carlos Sarmiento, had been run from Austin, Texas, and Switzerland. With Malte Kittlaus now a co-founder, it is expanding into Spain. Its platform scores endurance athletes on real race data and pairs them with sponsoring brands. It plans to hire someone in business development.