Barcelona's Titan OS raises $46 million in equity and BlackRock debt

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Titan OS, the Barcelona company that makes an operating system for smart TVs, has raised $46 million (€40.9 million). The equity comes from existing backers Highland Europe and Mangrove Capital Partners, and the rest is a credit line from BlackRock-managed funds and accounts. Titan OS raised $58 million last year and has now raised $110 million in all. It says it could have skipped the raise and grown slowly, and decided against that.

The offer to TV makers is that a set keeps earning after it is sold, through free ad-supported channels and advertising across screens. Titan OS says it now has 30 million users, up from 18 million a year ago. Sharp, AOC, Vestel and Skyworth have joined as partners since then, and Philips is dropping Google TV for Titan OS on its 2026 models. Jacinto Roca, who earlier founded Wuaki.tv (later bought by Rakuten), started the company in 2023 with Timothy Edwards, Miquel Barba and Tobias Pfalzgraff. It now has 250 staff and has added a London office for advertising to its existing ones in Barcelona, Amsterdam and Taipei.

The money goes to content discovery, AI-driven ad targeting, more manufacturer partnerships and new markets. CFO Hyoung-Ung Kim says rising chip prices have made TV makers keener on revenue shared after the sale. "The TV hardware industry is not a very profitable business," he said, which is more or less the whole business case in one sentence.