Freepik — Unstaged equity

Atwater Capital, a US private equity firm that invests in media and entertainment, bought an undisclosed minority stake in Freepik alongside majority owner EQT and the founders. Its Managing Partner, Vania Schlogel, joined the board to back Freepik's growth in Asia. This was a private equity stake purchase, not a venture round. Freepik has never announced a primary venture raise.