Propper

valua.com ↗ ·Madrid ·Other

Propper is a Madrid-based proptech SaaS/marketplace founded in 2021 that helps homeowners decide how to sell or rent their property: its algorithm analyses millions of transactions and agency reviews to audit and recommend the best-performing local real estate agents, while giving those agents a digital storefront and lead-generation channel. It went through the Lanzadera accelerator in 2022 and in 2025 valuation and consultancy firm Gesvalt took a stake in its capital. No funding amounts have ever been disclosed publicly.

Founded

2021

Founders

Total funds raised

—

SectorsProptech, Real Estate, SaaS, Marketplace Start-up MapProptech & Construction › Real estate marketplaces

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Founders

Alejandro (Álex) Herrero Fresno

Co-founder & CEO (previously COO)

Alex Tortras Raventós

Co-founder (CEO at launch)

Global models 5

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Analyses transaction data to recommend the best-performing local agents to home sellers, earning referral fees from agents on closed deals.

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Compares and ranks local real estate agents on performance and reviews for sellers, and monetises by charging agents for introductions.

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GetAgent

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Estate-agent comparison site that ranks local agents by sales performance for homeowners and earns revenue from agents for seller leads.

~$10MComparable