Buendía

buendia.travel ↗ ·Oviedo ·Other

Buendía (Buendía Travel & Tech, S.L.) is a Spanish travel-tech company that designs, operates and distributes no-overnight tourism experiences — guided visits, excursions, free tours and cultural, gastronomic and adventure activities — across 250+ destinations in Spain and Europe. It runs three verticals: its own marketplace combining proprietary and third-party experiences, Buendía Tours (own-operated excursions, including its own bus fleet) and Buendía DMC for travel agencies, plus a B2B push into agency networks planned for 2026. Founded in Brussels in 2011 by tour guide José Alonso Prieto and headquartered in Oviedo since 2019, it reported ~€21M revenue in 2025 with ~85 staff and closed an €8M mixed capital-and-debt round in January 2026.

Founded

2011

Founders

Total funds raised

€8M

SectorsTravel & Hospitality, Traveltech, Marketplace, Tours & Activities, Tourism Start-up MapTravel & Hospitality › Tours, activities & experiences

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Founders

José Alonso Prieto

Founder & CEO

Global models 5

GetYourGuide

Germany · www.getyourguide.com ↗

Global marketplace for tours, excursions and day activities that mixes third-party supply with its own 'Originals' experiences, like Buendía's marketplace plus its own tours.

$1BComparable

Klook

Hong Kong · www.klook.com ↗

Marketplace for tours, attractions and day activities sold to travellers and through B2B agency and partner distribution, matching Buendía's marketplace and agency channel.

$1BComparable

KKday

Taiwan · www.kkday.com ↗

Marketplace for tours and local experiences that also packages and runs its own day tours and sells wholesale to travel agencies.

$180MComparable

Tiqets

Netherlands · www.tiqets.com ↗

Commission-based marketplace for museum, attraction and cultural visit tickets and guided experiences across European destinations.

$100MComparable

Headout

United States · www.headout.com ↗

Marketplace for tours, attractions and same-day experiences in major European and global cities, earning commission on each booking.

$60MComparable

In the same niche 6 others

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Civitatis

Madrid

No stage disclosed · €100M

Notes: Most funded first

Investors 3

ICO (Instituto de Crédito Oficial)

www.ico.es ↗

Round 2026 Spain

SODECO

sodeco.es ↗

Round 2026 Spain

Banco Sabadell

www.bancsabadell.com ↗

Investor Spain

Funding rounds 1

Date	Round	Amount	Lead
2026-01-19	No stage disclosed	€8M incl. debt: equity and debt, the split was not disclosed	Lead not disclosed +2 more

News 8

Open as list →

Published	Article
2026-03	Conocemos a Buendía, una de las travel tech más singulares del panorama español ↗ ICO (Instituto de Crédito Oficial) 2026-03
2026-01-21	Buendía cierra una ronda de financiación de 8 millones de euros ↗ Forbes España 2026-01-21
2026-01-07	José Alonso Prieto, CEO de buendía, impulsa un turismo experiencial que coloca a las personas en el centro del viaje ↗ Forbes España 2026-01-07
2025-11-20	Buendía prepara para 2026 su aterrizaje B2B en agencias de W2M y VECI ↗ Hosteltur 2025-11-20
2024-11-28	Buendía anuncia una revolución en el mercado B2B para 2025 ↗ Hosteltur 2024-11-28
2024-06-11	Buendía incorpora a un ex socio de Deloitte a su equipo directivo ↗ Hosteltur 2024-06-11
2024-03-26	Buendía: "Queremos ser los mejores con el cliente y con los proveedores" ↗ Hosteltur 2024-03-26
2024-02-28	Daniel Gutiérrez, nuevo director general de Buendía ↗ Hosteltur 2024-02-28