FitnessKPI

fitness-kpi.com ↗ ·Granada ·Seed

FitnessKPI is a Granada-based B2B SaaS company that provides business intelligence and AI-driven analytics software for gyms, health clubs and sports facilities, unifying data from club management systems into dashboards covering 180+ fitness-specific KPIs, plus a FitnessCRM, churn prediction (its 'ANNA' algorithm), benchmarking and NPS tools. Founded in 2018 by two fitness-industry operators, it claims 1,500+ clubs and ~3.5M members across 26 countries, with clients including Gold's Gym, Fitness First and Fitness Park. It raised €1M in July 2024 led by Angels Capital (Juan Roig's fund, tied to the Lanzadera accelerator) with Encomenda Capital Partners, and in September 2025 signed a strategic growth agreement with Bryan O'Rourke's Vedere Ventures. It is headquartered in Granada with a sales office in Valencia.

Founded
2018
Founders
2
Total funds raised
€2.8M
Rounds
3
Investors
2
Last round
Oct 2026
SectorsEnterprise Software, SaaS, Business Intelligence, AI & Data, Fitness & Wellness, Sports Tech Start-up MapEnterprise Software › Vertical SaaS for venues & spaces

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Founders

Isabel Vega Villegas
Co-Founder & Growth Manager
Pablo Viñaspre
Co-Founder & CEO

Global models 4

Mindbody
B2B SaaS for gyms and studios with management, CRM, marketing and business analytics sold to fitness operators on subscription.
$114MComparable
Glofox
Subscription software for gyms and boutique studios combining member management, retention tools and business reporting dashboards.
$44MComparable
Virtuagym
B2B SaaS for health clubs and personal trainers covering member management, engagement and performance reporting across many countries.
$20MComparable
Keepme
United Kingdom · keepme.ai ↗
AI-driven CRM and churn-prediction platform that sits on top of gym management systems to boost sales and member retention, the closest match to FitnessKPI's model.
$6MComparable

In the same niche 11 others

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Notes: Most funded first

Investors 2

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Funding rounds 3

DateRoundAmountLead
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