Company · Enterprise Software

Bewe

bewe.io ↗ ·Madrid ·Series A

Bewe is a Madrid-based SaaS company providing AI-powered management and marketing software for beauty, wellness, and fitness businesses (salons, spas, gyms, wellness centers), covering scheduling, POS, CRM, and an AI assistant ("Linda") that automates customer engagement over WhatsApp, Instagram, and web. Founded in 2015, it serves thousands of SME clients across Spain and Latin America and has been expanding into the US market. The company is at Series A stage, backed by investors including DILA Capital and Seaya Ventures.

Founded
2015
Founders
3
News
0
Rounds
1
Investors
6
SectorsSaaS, Beauty & Wellness Tech, Vertical Software, AI Start-up MapEnterprise Software › Vertical SaaS for venues & spaces

Profile updated 21 Jul 2026

Founders

Adriana Avella
Co-Founder & Head of Sales
Diego Ballesteros
Co-Founder & CEO
Jorge Villabona
Co-Founder & CMO

Global models 5

Zenoti
United States · www.zenoti.com ↗
Cloud software for spa, salon, and wellness businesses covering scheduling, POS, CRM and marketing, the same vertical-SaaS model as Bewe but at global scale.
$331MComparable
Fresha
United Kingdom · www.fresha.com ↗
Booking, POS and marketing platform for beauty and wellness businesses, directly comparable to Bewe's management-software model for salons and spas.
$285MComparable
Booksy
United States · booksy.com ↗
Appointment booking and business management app for beauty and wellness professionals, matching Bewe's core scheduling/CRM offering.
$169MComparable
Squire
United States · www.getsquire.com ↗
Management and booking software focused on barbershops, a narrower slice of the same beauty/wellness vertical-SaaS category as Bewe.
$145.1MComparable
GlossGenius
United States · www.glossgenius.com ↗
All-in-one booking, payments and marketing software for beauty entrepreneurs, closely mirroring Bewe's SME-focused feature set.
$72.2MComparable

Investors 6

DILA Capital
www.dilacapital.com
Investor Mexico
Nazca (Mountain Nazca)
nazca.vc ↗
Investor Mexico
Seaya Ventures
seaya.vc
Investor Spain
TheVentureCity
www.theventure.city
Investor United States
Toro Ventures
www.toroventures.mx ↗
Investor Spain
Variv Capital
variv.com ↗
Investor

Funding rounds 1

Seed · €2M
BEWE (bewe.io) makes management software and branded apps for studios, gyms and salons, with more than 2,500 clients in 20 countries. It rai…
2020-06-11

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