Cultural Fit Solutions

minzer.io ↗ ·Sevilla ·Seed

Cultural Fit Solutions is a Seville-based HR-tech spin-off of the Universidad de Sevilla that measures and predicts the alignment between people's values and an organisation's culture. Its Minzer.io platform applies the scientifically validated Cultural Fit Assessment Method (CFAM®) to diagnose corporate culture, screen candidates for cultural fit and issue a Values-Based Company® certification; the firm claims to have certified over 100,000 people and ~50 companies (Estrella Galicia, Ilunion, Iturri, MP Ascensores) across five Ibero-American countries. It raised a €150k first round from three undisclosed private investors, went through Lanzadera's Growth programme, and in 2025 was integrated into the Seville technology holding Grupo BGO to scale Minzer internationally. It is headquartered in Seville (Dos Hermanas / PCT Cartuja).

Founded

2021

Founders

Total funds raised

€150K

SectorsHR Tech, SaaS, AI, Talent Management, Organisational Culture Start-up MapHR & Future of Work › Employee engagement & performance

Suggest a correction

Founders

Ana Benítez Domínguez

Co-founder & COO

Antonio (Toni) Moreno Moreno

Co-founder & CTO

Antonio L. Leal-Rodríguez

Co-founder & CIO / Director of Innovation

Carlos Sanchís-Pedregosa

Co-founder & CEO

Valentín Escribano Medina

Co-founder

Global models 4

Culture Amp

Australia · www.cultureamp.com ↗

B2B SaaS that measures and diagnoses organisational culture and employee values through surveys and people analytics, sold to HR teams.

$260MComparable

Glint

United States · www.glintinc.com ↗

Sold culture and engagement measurement software to employers for diagnosing organisational health (acquired by LinkedIn in 2018).

$60MComparable

Pymetrics

United States · www.pymetrics.ai ↗

Sold science-based assessments to employers that screen candidates for fit against role and company profiles (acquired by Harver in 2022).

$57MComparable

Plum

Canada · www.plum.io ↗

Psychometric talent-assessment SaaS that predicts candidate and employee fit with roles and organisational culture, sold to HR and recruiting teams.

$15MComparable

In the same niche 8 others

See all in the Start-ups Map →

+2 more →

Notes: Most funded first

Investors 1

Grupo BGO

grupobgo.es ↗

Investor Spain

Funding rounds 1

Date	Round	Amount	Lead
2023-02-09	Seed	€150K	Lead not disclosed

News 5

Open as list →

Published	Article
2026-06-18	El Milagrito consolida su modelo de cultura empresarial con la certificación Values-Based Company® ↗ Noticias Aranjuez 2026-06-18
2025-10-20	La certificación Values-Based Company® se consolida como estándar para acreditar el compromiso de las empresas españolas ↗ ESG Diario 2025-10-20
2025-06-12	La spin-off de la Universidad de Sevilla Cultural Fit Solutions S.L. se integra en el grupo tecnológico BGO para liderar la gestión del talento basada en valores ↗ Revista Andalucía Económica 2025-06-12
2025-02-06	La sevillana Minzer, reconocida como empresa innovadora de base tecnológica ↗ EFE / Investing.com 2025-02-06
2024-12-17	Carlos Sanchís (Minzer): "Conectando personas con empresas a través de sus valores" ↗ Tribuna de Andalucía 2024-12-17