FCompany · HR & Future of Work
Fresh People
Fresh People (rebranding to Booster) is a Valencia-based startup that builds an AI-powered team management and leadership platform for managers and HR teams, detecting team issues early, guiding performance conversations, and automating feedback collection. Used by 2,000+ managers at clients including LaLiga, Acciona, Kave Home and Atlético Madrid, it closed a €2.6M round in May 2026 to accelerate its transition from the Fresh People brand to Booster.
Founded
2021
Founders
1
News
4
Rounds
1
Investors
4
SectorsHR & Future of Work, AI & Data
Start-up MapHR & Future of Work › Employee engagement & performance
Profile updated 4 Aug 2026
Founders
J
Jose J. Burgos Lancero
Founder & CEO
Global models
No comparables on record yet.
Investors 4
Funding rounds 1
News & media 4
| Published | Article |
|---|---|
| 2026-05-15 |
Valencia-based Fresh People raises €2.6 million to scale Booster, its AI leadership copilot ↗
EU-Startups
|
| 2023-04-25 |
Jose J. Burgos (Fresh People): "Today, the opportunities for entrepreneurship in Valencia, and even more so in the tech and innovation sector, are much greater" ↗
Startup Valencia
|
| 2023-04-11 |
Valencian tech companies pioneer the 4-day workweek ↗
Startup Valencia
|
| 2023-03-22 |
Fresh People renews its commitment to Valencia's innovation ecosystem ↗
Startup Valencia
|