Enjoyers

Enjoyers is a Spanish direct-to-consumer brand that designs and sells scratch-off maps and prints. Customers scratch off the countries, cities or experiences they have visited or completed to reveal an illustration underneath. It sells mainly online to a largely female audience aged 20 to 35. Founder Carlos Martínez started the business in 2018 in Cuacos de Yuste, in the province of Cáceres, after his idea won the best entrepreneurial idea award at Universidad Complutense de Madrid. The brand sold more than 70,000 units, passed €200,000 in annual revenue and closed a €100,000 round led by a group of business angels to expand in Europe. In 2023 it was fully acquired by Brands Products, a Valencia-based company that builds and manages digital-native brands.

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