SaveFamily

savefamilygps.com ↗ ·Abanto-Zierbena ·Other

SaveFamily (legal name Grupo SaveFamily S.L.) is a Spanish consumer-tech company that designs and sells GPS smartwatches, tablets and connected devices for children, teenagers and elderly/dependent people, with features like location tracking, SOS button, voice/video calling, parental control and its own SIM cards. Founded in Castro Urdiales (Cantabria) by Jorge Álvarez and Natalia Expósito, it is the Spanish market leader in kids' GPS smartwatches, serves over one million families across 40+ countries and closed 2025 with roughly €11.5M revenue (+21%). It is not a VC-backed startup in the classic sense: private equity firm ABE Capital Partners took a majority stake in December 2024, and in March 2026 the company moved its HQ and logistics centre from Cantabria to the Abanto y Zierbena technology park in Bizkaia.

Founded

2017

Founders

Total funds raised

—

Rounds

Investors

SectorsConsumer Electronics, Wearables, Kids Tech, IoT, Family Safety, Elderly Care Tech Start-up MapConsumer › Consumer hardware & home goods

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Founders

Jorge Álvarez

Co-founder & CEO

Natalia Expósito Molinero

Co-founder & COO

Global models 5

Life360

United States · www.life360.com ↗

Sells family-location subscriptions and, since buying Jiobit and Tile, GPS tracker hardware to parents who want to keep track of children and dependants.

~$158MComparable

Bark Technologies

United States · www.bark.us ↗

Sells parental-control subscriptions plus its own locked-down Bark Phone for kids directly to parents, the same device-plus-subscription child-safety model.

~$40MComparable

Xplora Technologies

Norway · www.xplora.com ↗

Its closest peer: it designs and sells GPS smartwatches with calling, SOS and parental controls for children, sold to families with its own connectivity and service subscriptions.

~$30MComparable