Wifit Gyms is a Madrid-based low-cost, highly digitalised gym chain founded in 2023 by José Luis Torrecilla and Íñigo Moreno-Luque, who previously built and sold IFitness to the Altafit group. Its clubs are open 24/7 with automated access, no lock-in contracts and a 100% digital member experience, and the chain reached ~9,000 members in its first year. Spanish private equity firm Alter Capital Desarrollo entered as a minority holder in 2024 and took ~55% control in June 2025, backing a ~€6M plan to reach ten clubs (mostly in Madrid) by early 2027.
SectorsFitness, Health & Wellness, Consumer, Sports Clubs
Start-up MapConsumer › Consumer services & venues
Founders
J
José Luis Torrecilla
Co-founder & Director General (Operations)
Í
Íñigo Moreno-Luque
Co-founder & CEO (Consejero Delegado)
Global models 5
CCult.fit
India · www.cult.fit ↗
Runs a digital-first chain of gyms and fitness centres with app-based booking, access and flexible memberships, the same tech-led gym operator model as Wifit.
$700M+Comparable
LLeFit
China · www.leoao.com ↗
Runs a large chain of low-cost 24/7 smart gyms with app-controlled unstaffed access and no-contract monthly memberships, almost the same model as Wifit.
$250M+Comparable
SSmart Fit
Brazil · www.smartfit.com.br ↗
Runs a high-value, low-cost gym chain with cheap no-lock-in memberships, digital sign-up and a lean operating model, like Wifit at a much larger scale.
$500M+ (private equity and sovereign-fund equity before its IPO)Comparable
PPureGym
United Kingdom · www.puregym.com ↗
Its low-cost, 24/7, no-contract gyms with automated PIN/app entry and fully online joining are the model Wifit is copying.
$500M+ (private-equity backed)Comparable
SSupermonkey
China · www.supermonkey.com.cn ↗
An app-native chain of small urban gyms with no long-term contract, sold on digital convenience and low commitment, though it charges per class instead of a flat membership.
$100M+Comparable
In the same niche 12 others
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Notes: Most funded first
Investors 1
Open as list →
Funding rounds 1
·1 not counted| Date | Round | Amount | Lead |
|---|---|---|---|
| 2024-06-12 | No stage disclosed | €2.5M | Alter Capital Desarrollo |
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