Company · Travel & Hospitality

Aloja Experience

alojaexperience.com ↗ ·Madrid ·Seed

Aloja Experience is a Madrid-based experiential marketing company that places brand sampling, activations and data-capture campaigns inside tourist accommodations (holiday rentals, hostels, hotels) across Spain, Portugal and Andorra, reaching travelers via its own tech platform (the "MeeD Effect"). It works with consumer brands (San Miguel, Electrolit, Weleda, Johnnie Walker, G.H. Mumm, Ruavieja) and has since expanded into a broader marketing/agency group (Aloja Group). Founded in November 2020 out of an EAE Business School Madrid entrepreneurship project; raised a seed round in 2023.

Founded

2020

Founders

News

Rounds

Investors

SectorsTravel & Hospitality, Media & Gaming, Consumer Start-up MapTravel & Hospitality › Hospitality operations services

Profile updated 27 Jul 2026

Founders

Cristian Rivas

CEO & Co-founder

Santiago Tobón Tobón

Co-founder & General Director

Global models 5

ipsy

United States · www.ipsy.com ↗

VC-backed beauty product sampling/discovery network that gets brands' products into consumers' hands, the same core sampling-distribution model as Aloja.

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Birchbox

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Pioneered VC-funded product sampling as a scaled brand-to-consumer distribution channel, directly analogous to Aloja's sampling network.

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Duel

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VC-funded brand engagement/advocacy platform helping consumer brands drive trial and word-of-mouth outside traditional ads, similar go-to-market logic to Aloja.

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Recess

United States · www.getrecess.com ↗

Experiential partnerships platform connecting brands with venues/events for physical activations and sampling, the closest B2B experiential-marketing-tech comparable.

Undisclosed (Series A)Comparable

Sampler

Canada · www.sampler.io ↗

Direct product-sampling-as-a-service platform for brands, the closest pure-play comparable to Aloja's sampling model.

$11.1MComparable