Company · Healthtech & Bio

flowww

flowww.com ↗ ·Valencia ·Series A

flowww is a Valencia-founded vertical SaaS platform providing business management software for aesthetic medicine, beauty, and health/wellness businesses (clinics, spas, salons, dentists, physiotherapists). Founded in 2007, it serves thousands of clinics across Spain, Latin America, and other markets with scheduling, billing, inventory, automated marketing, and analytics tools. Closed its first institutional funding round (€4M) in March 2025 led by Swanlaab Venture Factory and Bonsai Partners.

Founded

2007

Founders

News

Rounds

Investors

SectorsAesthetic medicine software, Beauty & wellness SaaS, Healthcare vertical SaaS, Practice management software Start-up MapHealthtech & Bio › Clinical software & health data

Profile updated 30 Jul 2026

Founders

Germán Oltra

Co-founder & CTO

Natalia Villora

Co-founder & CEO

Global models 5

Zenoti

United States · www.zenoti.com ↗

All-in-one spa, salon, and wellness business management SaaS platform, the closest global comparable in scale and product scope to flowww.

$331MComparable

Fresha

United Kingdom · www.fresha.com ↗

Booking and business management SaaS/marketplace for salons, spas, and beauty professionals, directly comparable vertical software model.

$294MComparable

Boulevard

United States · www.joinblvd.com ↗

Client experience and business management platform for self-care businesses (salons, spas, medspas), same aesthetic/wellness vertical SaaS model.

$190MComparable

Booksy

United States · booksy.com ↗

Appointment booking and management software for beauty and wellness businesses, same booking-plus-back-office SaaS model as flowww.

$169MComparable

GlossGenius (Genius AI)

United States · www.glossgenius.com ↗

Business management and payments SaaS for beauty and personal-care professionals, same vertical software model targeting salons and independent stylists.

$125MComparable

Investors 3

Bonsai Partners

bonsaipartners.eu

Investor Spain

Sabadell Venture Capital

sabadellventurecapital.com ↗

Investor Spain

Swanlaab Venture Factory

swanlaab.com

Investor Spain

Funding rounds 2

Series A · €4M

flowww, a vertical SaaS platform for aesthetic medicine, beauty and health clinics, closed its first institutional round of €4 million co-le…

2025-03-13

Seed · €1M

Valencian software company flowww, which provides management, marketing and patient-engagement software for beauty clinics and aesthetic med…

2023-07-20

News & media 2

Published	Article
2025-06-19	The 30 most promising Valencian startups of 2026 ↗ Startup Valencia
2025-03-13	Spanish SaaS startup flowww secures €4M to scale across Europe and Latin America ↗ Tech.eu