Fflowww
flowww is a Valencia-founded vertical SaaS platform providing business management software for aesthetic medicine, beauty, and health/wellness businesses (clinics, spas, salons, dentists, physiotherapists). Founded in 2007, it serves thousands of clinics across Spain, Latin America, and other markets with scheduling, billing, inventory, automated marketing, and analytics tools. Closed its first institutional funding round (€4M) in March 2025 led by Swanlaab Venture Factory and Bonsai Partners.
SectorsAesthetic medicine software, Beauty & wellness SaaS, Healthcare vertical SaaS, Practice management software
Start-up MapHealthtech & Bio › Clinical software & health data
Founders
G
Germán Oltra
Co-founder & CTO
N
Natalia Villora
Co-founder & CEO
Global models 5
ZZenoti
United States · www.zenoti.com ↗
All-in-one spa, salon, and wellness business management SaaS platform, the closest global comparable in scale and product scope to flowww.
$331MComparable
FFresha
United Kingdom · www.fresha.com ↗
Booking and business management SaaS/marketplace for salons, spas, and beauty professionals, directly comparable vertical software model.
$294MComparable
BBoulevard
United States · www.joinblvd.com ↗
Client experience and business management platform for self-care businesses (salons, spas, medspas), same aesthetic/wellness vertical SaaS model.
$190MComparable
BBooksy
United States · booksy.com ↗
Appointment booking and management software for beauty and wellness businesses, same booking-plus-back-office SaaS model as flowww.
$169MComparable
GGlossGenius (Genius AI)
United States · www.glossgenius.com ↗
Business management and payments SaaS for beauty and personal-care professionals, same vertical software model targeting salons and independent stylists.
$125MComparable
In the same niche 53 others
See all in the Start-ups Map →
Notes: Most funded first
Investors 4
Open as list →
Funding rounds 2
| Date | Round | Amount | Lead |
|---|---|---|---|
| 2025-03-13 | Series A | €4M |
Swanlaab Venture Factory, Bonsai Partners
+2 more
|
| 2023-07-20 | Seed (estimated) | €1M | Sabadell Venture Capital |
News 2
Open as list →| Published | Article |
|---|---|
| 2025-06-19 |
The 30 most promising Valencian startups of 2026 ↗
Startup Valencia
2025-06-19 |
| 2025-03-13 |
Spanish SaaS startup flowww secures €4M to scale across Europe and Latin America ↗
Tech.eu
2025-03-13 |