Company · Enterprise Software

Sales Layer

saleslayer.com ↗ ·Valencia ·Series B

Sales Layer is a Spanish B2B SaaS company that provides a cloud-based PIM (Product Information Management) platform, letting manufacturers, distributors and retailers centralize product catalogs and syndicate them automatically to e-commerce sites, marketplaces, ERPs and print channels. Founded in Valencia in 2013, it is a Series B enterprise software company that raised $25M in June 2022 led by PeakSpan Capital, with offices in Valencia, the UK and the US. Customers include Teka, Rexel, ACCIONA and AkzoNobel, and it holds official connectors with Google Manufacturer Center, Amazon Vendor, BigCommerce and Mercado Libre.

Founded

2013

Founders

News

Rounds

Investors

SectorsEnterprise Software, SaaS, PIM / Product Information Management, E-commerce Enablement, Retail Tech Start-up MapEnterprise Software › Industrial & supply-chain software

Profile updated 15 Aug 2026

Founders

Iban Borràs Serret

Co-founder & Chief Product Officer (formerly CTO)

Álvaro Verdoy

Co-founder & CEO

Global models

No comparables on record yet.

Investors 4

PeakSpan Capital

www.peakspancapital.com ↗

Investor United States

Swanlaab Venture Factory

www.swanlaab.com

Investor Spain

Funding rounds 2

Series B · $25M

Valencia-based Sales Layer, a Product Information Management (PIM) SaaS platform used in more than 25 countries, raised $25M (reported local…

2022-06-20

Series A · €3.5M

Sales Layer is a Valencia company that makes product information management (PIM) software. It raised €3.5M led by Sonae IM, the tech invest…

2020-05-11

News & media 2

Published	Article
2025-12-11	Sales Layer Launches Autonomous AI and MCP Server for Agentic Product Information Management ↗ Newsfile (press release)
2025-06-19	30 Valencian Startups You Can't Miss in 2026 ↗ Startup Valencia