Sales Layer

saleslayer.com ↗ ·Valencia ·Series B

Sales Layer is a Spanish B2B SaaS company that provides a cloud-based PIM (Product Information Management) platform, letting manufacturers, distributors and retailers centralize product catalogs and syndicate them automatically to e-commerce sites, marketplaces, ERPs and print channels. Founded in Valencia in 2013, it is a Series B enterprise software company that raised $25M in June 2022 led by PeakSpan Capital, with offices in Valencia, the UK and the US. Customers include Teka, Rexel, ACCIONA and AkzoNobel, and it holds official connectors with Google Manufacturer Center, Amazon Vendor, BigCommerce and Mercado Libre.

Founded

2013

Founders

Total funds raised

€27.8M

SectorsEnterprise Software, SaaS, PIM / Product Information Management, E-commerce Enablement, Retail Tech Start-up MapEnterprise Software › Industrial & supply-chain software

Suggest a correction

Founders

Iban Borràs Serret

Co-founder & Chief Product Officer (formerly CTO)

Álvaro Verdoy

Co-founder & CEO

Global models 5

Salsify

United States · salsify.com ↗

B2B SaaS product experience and PIM platform that lets brands and manufacturers centralise product content and syndicate it to retailers, marketplaces and e-commerce channels.

~$450MComparable

Akeneo

France · akeneo.com ↗

Cloud PIM SaaS that lets manufacturers, distributors and retailers centralise product catalogues and push them to e-commerce sites, marketplaces and other channels.

~$190MComparable

Productsup

Germany · productsup.com ↗

B2B SaaS for product content integration and syndication that feeds manufacturers' and retailers' product data to marketplaces, e-commerce sites and ad channels.

~$75MComparable

Pimcore

Austria · pimcore.com ↗

Sells PIM/MDM software on subscription so manufacturers and retailers can manage product data centrally and publish it to digital and print channels.

~$35MComparable

inriver

Sweden · inriver.com ↗

B2B SaaS PIM for manufacturers, distributors and brands that centralises product information and syndicates it to commerce channels and marketplaces.

~$30MComparable

In the same niche 17 others

See all in the Start-ups Map →

No stage disclosed · €18.5M

+11 more →

Notes: Most funded first

Investors 8

Open as list →

Bright Pixel Capital

brpx.com

2 rounds, led 1 · 2020–22 Portugal

GoHub Ventures

gohub.vc

3 rounds · 2017–22 Spain

Swanlaab Venture Factory

www.swanlaab.com

3 rounds · 2017–22 Spain

Plug and Play Tech Center

plugandplaytechcenter.com

Pre-seed 2014 Spain

PeakSpan Capital

www.peakspancapital.com ↗

Led Series B 2022 United States

Allen Peeters

Pre-seed 2014 Spain

Jordi Miró

Pre-seed 2014 Spain

René de Jong

Pre-seed 2014 Spain Private investor

Funding rounds 4

Date	Round	Amount	Lead
2022-06-20	Series B	$25M	PeakSpan Capital +3 more
2020-05-11	Series A	€3.5M	Sonae IM +2 more
2017-09-20	Seed	€1.2M	Lead not disclosed +2 more
2014-01	Pre-seed (estimated)	€123K	Lead not disclosed +4 more

News 2

Open as list →

Published	Article
2025-12-11	Sales Layer Launches Autonomous AI and MCP Server for Agentic Product Information Management ↗ Newsfile (press release) 2025-12-11
2025-06-19	The 30 most promising Valencian startups of 2026 ↗ Startup Valencia 2025-06-19