idealista launches in France with idealista.fr, led by former Leboncoin Immobilier executive Aurélien Flament

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idealista, the property portal already operating in Spain, Italy and Portugal, has started business in France with idealista.fr, announced on 10 September 2026. The aim is to become, gradually, a standard tool for French property professionals and to give French users much the same experience its existing markets get. It says the French site will be adapted to local needs, not merely translated.

To run it, idealista has hired Aurélien Flament, who spent 14 years at Leboncoin Immobilier, one of the best-known property platforms in France. When you enter a market with established incumbents, there is a certain efficiency in hiring someone who has spent a decade and a half inside one of them. His job is to build the local organisation, look after the clients idealista already has in France and find new ones. The company has offices in Paris and is putting a team together there.

Founded 27 years ago, idealista says it has more than 1.5 million active listings, 7.3 million monthly users and over 200 million monthly visits across Europe, with more than 70,000 property professionals on the platform.