WOW Concept — Other

Vertical Partners, the family office of Colombia's Urrea family (owners of lingerie group Leonisa), took 20% of Wow and became its second-largest shareholder after Dimas Gimeno. Most Spanish coverage described the deal as Gimeno selling existing shares rather than a primary raise, although some reports say the Urrea family also subscribed a capital increase; the price and valuation were not disclosed, and it is classified as Other because there is no basis to place it on the venture ladder. It followed the round Gimeno launched in April 2023 seeking about €20M at a €50M valuation, which was never reported as closed at that price.