WOW Concept

wowconcept.com ↗ ·Madrid ·Series C

WOW Concept is a Madrid-based "phygital" retail company that combines a flagship multi-brand physical store network (Gran Vía 18, an 8-floor 5,500 m² space, plus Serrano 52) with an online marketplace selling fashion, footwear, accessories, beauty and home products from direct-to-consumer and established brands. Founded in 2020 by Dimas Gimeno, former chairman and CEO of El Corte Inglés, it curates emerging and international brands and rents retail space/data services to them rather than operating as a pure wholesaler. It raised roughly €8M in 2021 from FJ Labs, Athos Capital and family offices (about $12.7M total to date), reported ~€25M in 2025 revenue, and in early 2026 launched a ~€20M round to expand into Barcelona and grow its European online business; its CFO departed in March 2026 amid that capital increase and partner search.

Founded

2020

Founders

Total funds raised

€12.4M+

SectorsRetail, E-commerce, Marketplace, Fashion, Consumer Start-up MapMarketplace & E-commerce › Fashion & apparel e-commerce

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Founders

Dimas Gimeno

Founder & Chairman

Dimas Gimeno Álvarez

Founder & Executive Chairman

Also at Kapita →

Hugo Cortada Solá

Co-Founder & Shareholder (Operations)

Rafael Medina Abascal

Founding Partner & Head of Curation

Global models 5

b8ta

United States · b8ta.com ↗

Ran physical 'retail-as-a-service' stores where DTC and emerging brands paid monthly fees for shelf space plus in-store analytics instead of selling wholesale, alongside an online channel.

~$88MComparable

Leap

United States · leapinc.co ↗

Retail-as-a-service platform that opens and runs physical stores for DTC brands and charges them for space, staff and data rather than buying stock wholesale.

~$60MComparable

Showfields

United States · showfields.com ↗

Multi-floor curated 'phygital' department store that rents space and experience-led retail services to emerging DTC brands and adds an online shopping layer.

~$40MComparable

Neighborhood Goods

United States · neighborhoodgoods.com ↗

Curated multi-brand 'new department store' that leases space and retail services to DTC and established brands in flagship stores and sells their products online.

~$25MComparable

Bulletin

United States · bulletin.co ↗

Wholesale-free multi-brand retail stores where independent and DTC brands pay a subscription for physical shelf space, backed by an online marketplace.

~$12MComparable

In the same niche 9 others

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+3 more →

Notes: Most funded first

Investors 4

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FJ Labs

www.fjlabs.com

Led 2 rounds · 2020–21 United States

Athos Capital

www.athoscapital.es

Led Series A 2021 Spain

Vertical Partners

vertical-p.com ↗

2 rounds · 2023–24 Colombia

Grupo Inder

Series C 2024 Spain

Funding rounds 6

Date	Round	Amount	Lead
2026-08-18	No stage disclosed	€1.6M	Lead not disclosed
2024-04-03	Series C (estimated)	—	Lead not disclosed +2 more
2023-05-29	No stage disclosed	—	Lead not disclosed +1 more
2022-01	Series B (estimated)	—	Lead not disclosed
2021-09-10	Series A (estimated)	€8M	FJ Labs, Athos Capital
2020-10	Seed	€2.8M	FJ Labs (estimated lead)

News 3

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Published	Article
2026-08-18	Dimas Gimeno reorganiza Wow: fusiona sus filiales para dejar de arrastrar pérdidas y vuelve a ampliar capital ↗ El Español / Invertia 2026-08-18
2026-02-18	Dimas Gimeno raises €20M to bring new investor into WOW Concept ↗ Iberian Property 2026-02-18
2024-04-22	The iconic Wow Gran Vía building changes hands for €70M ↗ Iberian Property 2024-04-22