LLookiero
Lookiero is an online personal shopping and styling service that combines professional stylists with in-house AI and data-science algorithms to send customers curated boxes of clothing and accessories matched to their size, style and budget. Founded in Bilbao in 2015, it is a consumer e-commerce/fashion-tech scale-up that has raised roughly $73.5M in venture funding through a 2021 Series C, plus a €17M round in January 2026. In March 2025 it merged with German competitor Outfittery to form the Lookiero Outfittery Group, which now operates across 12 European markets with offices in Bilbao (HQ), Berlin, Paris, London and Milan; the group reported positive EBITDA for FY2025.
SectorsMarketplace & E-commerce, Consumer, Fashion Tech, AI & Data
Start-up MapMarketplace & E-commerce › Fashion & apparel e-commerce
Founders
O
Oier Urrutia
Founder & CEO
Global models 5
DDia & Co
United States · www.dia.com ↗
Stylist-plus-algorithm personal shopping service that ships curated clothing boxes; customers keep what they like and pay a styling fee, which is Lookiero's model aimed at plus-size women.
~$95MComparable
SStitch Fix
United States · www.stitchfix.com ↗
The original online styling-box model: data science and human stylists pick items that are shipped to the customer, who buys what they keep and returns the rest, exactly as Lookiero does.
~$42.5MComparable
TThread
United Kingdom · www.thread.com ↗
AI-assisted personal styling service that recommends and sells curated clothing to consumers online, earning retail margin on what they buy the same way Lookiero does.
~$40MComparable
KKidbox
United States · www.kidbox.com ↗
Stylist-curated clothing boxes for children: families keep and pay for what they want and return the rest, the same try-at-home box model as Lookiero.
~$40MComparable
T
Trunk Club
United States · www.trunkclub.com ↗
Menswear personal-stylist box service that sent curated trunks to try at home and charged for items kept, the same model as Lookiero; Nordstrom bought it in 2014.
~$12MComparable
In the same niche 9 others
See all in the Start-ups Map →
Notes: Most funded first
Investors 11
Open as list →
AAcurio Ventures
www.acurio.vc
EEkarpen Private Equity
ekarpen.es
SSETT
sett.gob.es
BBonsai Partners
bonsai.vc
BBanco Santander
www.santander.com
SSeed Capital Bizkaia
seedcapitalbizkaia.eus
MMMC Ventures
PPerwyn
110x Group
G
GCRPV
Funding rounds 4
| Date | Round | Amount | Lead |
|---|---|---|---|
| 2026-01-08 | Series D (estimated) | €17M |
SETT (Sociedad Española para la Transformación Tecnológica), Ekarpen Private Equity
+4 more
|
| 2021-07-13 | Series C | $30M |
Perwyn
+3 more
|
| 2019-09-20 | Series B | €17M |
MMC Ventures
+6 more
|
| 2018-06-27 | Series A (estimated) | €4M | All Iron Ventures |
News 7
Open as list →| Published | Article |
|---|---|
| 2026-10-23 |
Seaya arranca el megafondo con los primeros €600M. Más gestoras se rearman. Las tripas del pacto Factorial-General Catalyst ↗
Ecotechers
2026-10-23 |
| 2026-10-22 |
Seaya raises €600M for new growth fund to back Europe's next global tech leaders ↗
Tech.eu
2026-10-22+1 source |
| 2026-04-13 |
Lookiero broadens its offering, enters menswear across a dozen markets ↗
FashionNetwork
2026-04-13 |
| 2026-01-08 |
Lookiero Outfittery Group closes a €17M round to boost growth and reinforce its AI strategy ↗
Tech.eu
2026-01-08 |
| 2025-09-15 |
Lookiero gana músculo con un nuevo centro logístico tras su fusión con Outfittery ↗
Modaes
2025-09-15 |
| 2025-03-06 |
Spain's Lookiero and Germany's Outfittery merge to lead the European online personal shopping market ↗
FashionUnited UK
2025-03-06 |
| 2024-08-30 |
Lookiero Suffers Data Breach Exposing Personal Data of 5 Million Users ↗
CyberInsider
2024-08-30 |