L
La Más Mona
Madrid-based online rental marketplace for designer party dresses and accessories, dubbed the "Airbnb for fashion," founded in 2012 by Polo Villaamil. It pioneered the clothing-rental model in Spain, expanding into B2B rental-as-a-service for brands (with Mango StartUp Studio as an investor/partner) before pausing operations in 2023 due to pandemic impact and scalability issues; the Madrid store and online shop remain temporarily closed.
SectorsFashion Rental, Circular Economy, E-commerce
Start-up MapMarketplace & E-commerce › Fashion & apparel e-commerce
Founders
A
Antonio de Mollinedo
Co-founder & CTO
P
Polo Villaamil
Founder & CEO
Global models 5
RRent the Runway
United States · www.renttherunway.com ↗
Rents designer dresses and accessories online for events and by subscription, the same designer-fashion rental model La Más Mona pioneered in Spain.
$540MComparable
CCaaStle
United States · www.caastle.com ↗
Ran clothing rental as a white-label service for fashion brands, matching La Más Mona's B2B rental-as-a-service pivot.
$500MComparable
Y
YCloset
China · www.ycloset.com ↗
Online fashion rental platform where consumers rent designer and branded clothing instead of buying it.
$100MComparable
L
Le Tote
United States · www.letote.com ↗
Online clothing and accessories rental subscription that ships rented fashion items to consumers.
$70MComparable
S
Style Theory
Singapore · www.styletheory.co ↗
Online rental service for designer clothing and handbags, earning revenue from rentals instead of sales.
$20MComparable
In the same niche 9 others
See all in the Start-ups Map →
Notes: Most funded first
Investors 8
Open as list →
Funding rounds 4
| Date | Round | Amount | Lead |
|---|---|---|---|
| 2023-03-16 | Seed (estimated) | — | Mango StartUp Studio |
| 2020-03-13 | Seed | €404K |
Oscar Ocaña
+1 more
|
| 2016-05-04 | Seed (estimated) | €500K |
Lead not disclosed
+1 more
|
| 2012-01 | Seed | €300K |
Lead unknown
+2 more
|
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