ECompany · Marketplace & E-commerce
Experience Group
Experience Group is a Madrid-based retail and brand-management platform founded in 2013 that operates official monobrand stores, distribution, licensing and consultancy for premium sports and fashion brands across Europe, with offices in Barcelona and Lisbon. Its portfolio centres on partners such as New Era, Columbia Sportswear and New Balance, running 60-100+ points of sale, six showrooms and 500+ wholesale clients, with over 500 employees. It reported ~€32M turnover in 2025 (+60%) targeting €78M in 2026, and in July 2026 announced an alliance with Authentic Brands to expand Lee in Europe.
Founded
2013
Founders
2
News
7
Rounds
1
Investors
2
SectorsRetail, Fashion, Sportswear, Brand distribution & licensing, E-commerce
Start-up MapMarketplace & E-commerce › Fashion & apparel e-commerce
Profile updated 30 Aug 2026
Founders
J
Juan Manuel (Juanma) Álvarez Pérez
Co-Founder
N
Nacho Puig
CEO & Co-Founder
—
Global models
No comparables on record yet.
Investors 2
Funding rounds 1
News & media 7
| Published | Article |
|---|---|
| 2026-06-17 |
Sperry relanza su marca en tres mercados clave del sur de Europa ↗
Xinzo de Limia Hoy
|
| 2025-12-16 |
Experience Group prevé facturar 78 millones en 2026 con marcas internacionales ↗
The Objective
|
| 2025-12-10 |
New Era Partners with Experience Group to Launch Thirty Stores Across Spain in One Year ↗
Modaes Global
|
| 2025-12-03 |
New Balance Hits €160 Million Milestone in Spain, Riding High on Brand Success ↗
Modaes Global
|
| 2025-11-28 |
Inveready invests €5 million in Experience Group to accelerate its international expansion ↗
Capital-Riesgo
|
| 2024-03-04 |
New Balance bate récord de facturación en medio de la batalla judicial con su socio Experience ↗
Crónica Global (El Español)
|
| 2021-12-14 |
New Balance no se presenta ante el juez tras la demanda de Experience Group ↗
El Plural
|

