EExperience Group
Experience Group is a Madrid-based retail and brand-management platform founded in 2013 that operates official monobrand stores, distribution, licensing and consultancy for premium sports and fashion brands across Europe, with offices in Barcelona and Lisbon. Its portfolio centres on partners such as New Era, Columbia Sportswear and New Balance, running 60-100+ points of sale, six showrooms and 500+ wholesale clients, with over 500 employees. It reported ~€32M turnover in 2025 (+60%) targeting €78M in 2026, and in July 2026 announced an alliance with Authentic Brands to expand Lee in Europe.
SectorsRetail, Fashion, Sportswear, Brand distribution & licensing, E-commerce
Start-up MapMarketplace & E-commerce › Fashion & apparel e-commerce
Founders
J
Juan Manuel (Juanma) Álvarez Pérez
Co-Founder
N
Nacho Puig
CEO & Co-Founder
Global models 4
AAuthentic Brands Group
United States · www.authentic.com ↗
Owns and licenses global fashion and sports brands (including Lee) and hands retail, distribution and wholesale to regional operating partners, which is the licensing and brand-management side of Experience Group's model.
$1B+Comparable
PPattern
United States · pattern.com ↗
Acts as the outsourced distributor and channel operator for third-party consumer brands across international markets: it buys their inventory and runs sales on their behalf, as Experience Group does for New Era or Columbia.
$300MComparable
BBaozun
China · www.baozun.com ↗
Operates official stores, distribution and brand management in China for international brands such as Nike and Gap, earning from service fees and product resale, much like Experience Group's official monobrand stores.
$120MComparable
AAce Turtle
India · www.aceturtle.com ↗
Holds exclusive regional licences to run retail, wholesale and online sales for global apparel brands such as Lee, Wrangler and Dockers in India, which closely matches Experience Group's partner-brand operator model.
$30MComparable
In the same niche 9 others
See all in the Start-ups Map →
Notes: Most funded first
Investors 4
Open as list →
IInveready
inveready.com
BBanco Santander
www.santander.com
IInvestEU
T
Trainera (Banco Santander / Inveready)
Funding rounds 1
| Date | Round | Amount | Lead |
|---|---|---|---|
| 2025-11-10 | Venture Debt | €5M |
Inveready
+2 more
|
News 7
Open as list →| Published | Article |
|---|---|
| 2026-06-17 |
Sperry relanza su marca en tres mercados clave del sur de Europa ↗
Xinzo de Limia Hoy
2026-06-17 |
| 2025-12-16 |
Experience Group prevé facturar 78 millones en 2026 con marcas internacionales ↗
The Objective
2025-12-16 |
| 2025-12-10 |
New Era Partners with Experience Group to Launch Thirty Stores Across Spain in One Year ↗
Modaes Global
2025-12-10 |
| 2025-12-03 |
New Balance Hits €160 Million Milestone in Spain, Riding High on Brand Success ↗
Modaes Global
2025-12-03 |
| 2025-11-28 |
Inveready invests €5 million in Experience Group to accelerate its international expansion ↗
Capital-Riesgo.es
2025-11-28 |
| 2024-03-04 |
New Balance bate récord de facturación en medio de la batalla judicial con su socio Experience ↗
Crónica Global (El Español)
2024-03-04 |
| 2021-12-14 |
New Balance no se presenta ante el juez tras la demanda de Experience Group ↗
El Plural
2021-12-14 |