WOW Concept — Seed · €2.8M

Dimas Gimeno's first institutional round for the then-unlaunched phygital marketplace raised €2.8M from US fund FJ Labs, reported by El Confidencial in October 2020; FJ Labs was the only investor named and no lead was stated. Some later Spanish coverage (Emprendedores, elEconomista) puts total 2020 fundraising at €5.6M, which appears to combine this round with further capital put in by Gimeno and founding minority shareholders during the year.