Advia — Pre-seed · €500K

Madrid-based adtech startup Advia, housed at Google for Startups Madrid, closed a €500,000 pre-seed round structured as convertible loans, backed by unnamed senior industry professionals plus friends, family and fools — no institutional lead was disclosed. The funds will accelerate development of Vera, its proprietary technology that uses AI agents to replicate real consumer behaviour during 'active navigation' moments, and grow the team.