AAdvia
Advia is a Madrid-based adtech startup that builds AI-driven digital advertising solutions around what it calls "Active Navigation" — the moments when consumers are actively searching for information — positioning brands as the answer instead of relying on cookies or individual tracking. Its proprietary technology, Vera, uses large language models and multi-agent simulation to replicate the behaviour of thousands of digital consumers and predict where and when an ad becomes relevant across search engines, video platforms and conversational AI. Launched publicly in May 2025 by three ex-Seedtag/GroupM adtech operators, it is hosted at Google for Startups Madrid, is a Google Partner, and closed a €500K pre-seed round in convertible notes in July 2025.
Profile updated 31 Aug 2026