Company · Media & Gaming

Adcities

exte.com ↗ ·Madrid ·Seed

AdCities is a Madrid-based adtech platform that digitizes out-of-home (OOH) advertising, letting brands, agencies and media owners plan, buy and measure billboard, transit and vehicle campaigns with real-time data via its proprietary OMI (Outdoor Media Intelligence) model. Founded in 2024 by two Vigo natives; clients include Telefónica, Decathlon, Mapfre and Vueling; closed a >€3M seed round in late 2025.

Founded

2024

Founders

News

Rounds

Investors

SectorsAdTech, Out-of-Home Advertising, Marketing Technology Start-up MapMedia & Gaming › Marketing & advertising tech

Profile updated 20 Jul 2026

Founders

Jacobo Peleteiro Lumbreras

Co-founder & CTO/CPO

Manuel Ferreira Lorenzo

Co-founder & CEO

Global models 5

Firefly

United States · www.fireflyon.com ↗

Digital OOH network that sells and measures out-of-home ad inventory (on rideshare vehicles) with real-time data, similar demand/supply marketplace model to AdCities.

$205MComparable

Vistar Media

United States · www.vistarmedia.com ↗

Programmatic DOOH platform connecting advertisers/agencies with outdoor media owners using audience and location data, closely matching AdCities' marketplace-plus-analytics model.

$35.5MComparable

Place Exchange

United States · www.placeexchange.com ↗

SSP/marketplace for programmatic OOH inventory with measurement tools, comparable digital marketplace model for outdoor advertising.

$20MComparable

Hivestack

Canada · www.hivestack.com ↗

Full-stack DOOH adtech platform for planning, activating and measuring outdoor campaigns with geocontextual data, directly comparable to AdCities' OMI approach.

$17MComparable

AdQuick

United States · www.adquick.com ↗

Software platform to plan, buy and measure OOH campaigns across billboards and other physical media, same core booking-and-measurement model as AdCities.

$9.4MComparable

Investors 3

Bynd Venture Capital

Investor Portugal

Funding rounds 1

Seed · €3M

Adcities, reported by Spanish media as a Spanish startup founded in 2024 by Manuel Ferreira and Jacobo Lumbreras, raised over €3M in a seed …

2025-12-01

News & media 1

Published	Article
2025-12-01	Adcities raises €3 million+ to scale its OOH AdTech after powering 25+ brand campaigns with the likes of Telefónica and Decathlon ↗ EU-Startups