AAdcities
AdCities is a Madrid-based adtech platform that digitizes out-of-home (OOH) advertising, letting brands, agencies and media owners plan, buy and measure billboard, transit and vehicle campaigns with real-time data via its proprietary OMI (Outdoor Media Intelligence) model. Founded in 2024 by two Vigo natives; clients include Telefónica, Decathlon, Mapfre and Vueling; closed a >€3M seed round in late 2025.
SectorsAdTech, Out-of-Home Advertising, Marketing Technology
Start-up MapMedia & Gaming › Marketing & advertising tech
Founders
J
Jacobo Peleteiro Lumbreras
Co-founder & CTO/CPO
M
Manuel Ferreira Lorenzo
Co-founder & CEO
Global models 5
FFirefly
United States · www.fireflyon.com ↗
Digital OOH network that sells and measures out-of-home ad inventory (on rideshare vehicles) with real-time data, similar demand/supply marketplace model to AdCities.
$205MComparable
VVistar Media
United States · www.vistarmedia.com ↗
Programmatic DOOH platform connecting advertisers/agencies with outdoor media owners using audience and location data, closely matching AdCities' marketplace-plus-analytics model.
$35.5MComparable
PPlace Exchange
United States · www.placeexchange.com ↗
SSP/marketplace for programmatic OOH inventory with measurement tools, comparable digital marketplace model for outdoor advertising.
$20MComparable
H
Hivestack
Canada · www.hivestack.com ↗
Full-stack DOOH adtech platform for planning, activating and measuring outdoor campaigns with geocontextual data, directly comparable to AdCities' OMI approach.
$17MComparable
AAdQuick
United States · www.adquick.com ↗
Software platform to plan, buy and measure OOH campaigns across billboards and other physical media, same core booking-and-measurement model as AdCities.
$9.4MComparable
In the same niche 12 others
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Notes: Most funded first
Investors 5
Open as list →
AAdara Ventures
www.adara.vc
BBynd Venture Capital
www.bynd.vc/en
PPlus Partners
pluspartners.vc
A
Albert Nieto
S
Scott Painter
Funding rounds 1
| Date | Round | Amount | Lead |
|---|---|---|---|
| 2025-12-01 | Seed | approximately €3M |
Adara Ventures
+4 more
|
News 1
Open as list →| Published | Article |
|---|---|
| 2025-12-01 |
Adcities raises €3 million+ to scale its OOH AdTech after powering 25+ brand campaigns with the likes of Telefónica and Decathlon ↗
EU-Startups
2025-12-01 |