PPlayoffnations
Playoffnations is a Madrid-based 'unconventional media' agency and technology company that connects brands with Gen Z audiences through gaming, esports, influencers and metaverse experiences, building activations on platforms like Roblox, Fortnite, Minecraft and Rocket League and running in-game advertising via its Play Newmedia platform. Founded in 2019 in Alicante/Valencia and relocated to Madrid in 2023, it works with brands including Telefónica, McDonald's, Adidas, Pringles and FNAC and partners with agency groups such as Publicis, Ogilvy and Havas. It raised roughly €1M in 2023 (after ~€130K in 2021) and is a member of AEVI, the Spanish video game association.
SectorsGaming, Esports, Marketing & Advertising, Metaverse, Influencer Marketing, Media
Start-up MapMedia & Gaming › Marketing & advertising tech
Founders
M
Marc Pérez Miralles
Co-Founder & CEO
S
Santiago Rodríguez-Losada
Co-Founder & CRO
Global models 5
AAnzu
Israel · www.anzu.io ↗
In-game advertising platform that places brand ads inside video games, like Playoffnations' Play Newmedia in-game ad offer.
~$80MComparable
SSuper League
United States · www.superleague.com ↗
Builds branded experiences and immersive ads on Roblox, Minecraft and Fortnite to reach Gen Z audiences for major brands.
~$60MComparable
A
Admix
United Kingdom · admix.in ↗
Sells in-game and metaverse ad placements and branded activations to advertisers who want to reach gamers.
~$35MComparable
GGamefam
United States · gamefam.com ↗
Roblox and Fortnite studio that builds branded game experiences and integrations for brands and their agencies.
~$25MComparable
TThe Gang
Sweden · thegang.io ↗
Creative agency and studio that builds Roblox and Fortnite brand activations for global consumer brands aiming at Gen Z.
~$7MComparable
In the same niche 12 others
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Notes: Most funded first
Investors 4
Open as list →
Funding rounds 3
| Date | Round | Amount | Lead |
|---|---|---|---|
| 2025-04-23 | Seed | — |
Lead unknown
+1 more
|
| 2023-04-11 | Seed | €1M |
Angels Capital
+2 more
|
| 2021-01 | Pre-seed (estimated) | €130K | Lead not disclosed |
News
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