Fluzo

www.fluzo.com ↗ ·Madrid ·Seed

Fluzo is a Madrid-based adtech company that provides cross-media audience measurement for advertisers, media agencies, media owners and research institutes. Its proprietary automatic content recognition (audio fingerprinting) technology turns smartphones in a single panel into passive meters, capturing real exposure across TV, CTV, YouTube, Spotify, radio, cinema and out-of-home, and linking it to outcomes such as brand lift, digital behaviour and footfall. The company works with agencies such as Publicis Media and Amnet and platforms such as Spotify, has run campaign studies for brands including Coca-Cola, Adidas and Danone, operates in Spain, wider Europe, Latin America and the UK, and was listed in the Deloitte EMEA Technology Fast 500. Fluzo has raised about $2.3M in total, including a €1.25M round in 2020 led by Adara Ventures with Sabadell Venture Capital, and is also backed by Seedrocket.

Founders

Total funds raised

€1.2M

SectorsAdtech, Audience Measurement, Media Analytics, Market Research Start-up MapMedia & Gaming › Marketing & advertising tech

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Founders

Diego De Ávila

Data Manager & Co-Founder

José Luis García Muñoz

CEO & Co-Founder

Marcos Pinazo

CTO & Co-Founder

Vicente García

Head of Market International & Co-Founder

Global models 5

VideoAmp

United States · www.videoamp.com ↗

Sells cross-platform TV, CTV and digital audience measurement and outcome data to advertisers, agencies and media owners, like Fluzo's cross-media measurement.

$450MComparable

iSpot.tv

United States · www.ispot.tv ↗

Uses automatic content recognition to measure TV and streaming ad exposure and link it to outcomes, then sells that measurement to brands, agencies and networks, the same ACR-plus-outcomes model as Fluzo.

$300MComparable

Samba TV

United States · www.samba.tv ↗

Collects passive ACR viewing data and sells cross-screen audience measurement and attribution to advertisers and media companies, the same passive-metering approach Fluzo uses.

$100MComparable

Upwave

United States · www.upwave.com ↗

Sells cross-media brand-lift and outcomes measurement to brands, agencies and publishers, matching Fluzo's campaign brand-lift studies.

$40MComparable

Veritonic

United States · www.veritonic.com ↗

Sells audio ad measurement and attribution across radio, streaming and podcasts to advertisers and publishers, overlapping Fluzo's audio-fingerprint measurement of Spotify and radio.

$20MComparable

In the same niche 12 others

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Notes: Most funded first

Investors 3

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Adara Ventures

www.adara.vc

Led Seed 2020 Spain

Sabadell Venture Capital

Funding rounds 1

Date	Round	Amount	Lead
2020-04-09	Seed (estimated)	€1.25M	Adara Ventures +1 more

News 6

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Published	Article
2026-06-17	FLUZO joins the CIMM in its commitment to independent, global advertising measurement ↗ FLUZO (press release) 2026-06-17
2025-12-22	FLUZO's 2025: A Year of Leadership and Innovation in Cross-Media Measurement ↗ FLUZO (press release) 2025-12-22
2025-12-18	FLUZO Enhances ACR Technology to Unlock Hyper-Attribution Across 14 Channels ↗ FLUZO (press release) 2025-12-18
2025-05-14	FLUZO brings its cross-media measurement solution to the UK ↗ FLUZO (press release) 2025-05-14
2024-06-13	FLUZO partners with MIS Group to offer Cross-Media Advertising Measurement Data in France ↗ FLUZO (press release) 2024-06-13
2023-10-03	The Trade Desk begins offering FLUZO measurement capabilities to clients ↗ FLUZO (press release) 2023-10-03