Company · Media & Gaming

Seedtag

www.seedtag.com ↗ ·Madrid ·Series C

Seedtag is a Madrid-founded adtech company that runs a privacy-first, cookieless contextual advertising platform, using AI and machine learning to read the content, emotion and intent of a page or video and place ads accordingly across display, online video and CTV. Founded in 2014 by two ex-Googlers, it has grown to roughly 700+ employees across 17 countries with offices including Madrid, New York, London, Paris and Mexico City, and now markets itself as a 'neuro-contextual advertising' company. It is one of Spain's best-known adtech scale-ups, having raised over €250M from Advent International in 2022 (a €270M deal that included secondary purchases), after earlier rounds led by Oakley Capital and Adara Ventures; it also acquired JustEggs Digital in 2024.

Founded
2014
Founders
3
News
10
Rounds
2
Investors
6
SectorsAdtech, Advertising Technology, Contextual Advertising, Artificial Intelligence, Marketing Technology, CTV Start-up MapMedia & Gaming › Marketing & advertising tech

Profile updated 15 Aug 2026

Founders

Albert Nieto Riera
Co-Founder & Co-CEO
Jorge Poyatos
Co-Founder & Co-CEO
Pablo López Torres
Co-Founder & former CTO
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Global models

No comparables on record yet.

Investors 6

Funding rounds 2

Other · €250M
Contextual advertising company Seedtag raised over €250M from private equity firm Advent International, which became its new reference share…
2022-07-27
Series B · $40M
Seedtag, a contextual advertising company active in EMEA and LATAM, raised a $40M (about €34M) Series B to expand into the US and keep inves…
2021-09-14

News & media 10

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