SSeedtag — Series C (estimated) · approximately €250M
Seedtag announced it had 'raised over €250M in funding' from the private equity firm Advent International. It will use the money to scale its contextual AI (LIZ), expand in the US and make acquisitions. The deal mixed new equity with a secondary sale: Oakley Capital's Origin Fund sold part of its stake to Advent, and Advent provided 'additional equity' to the company. No source gives the new-money split or Advent's percentage, and none says Advent took a majority or control (Uría calls it an undisclosed stake). So this is kept as a round, not a Buyout. Oakley, Adara, All Iron Ventures and the co-founders remain investors.
LeadAdvent International
RoundSeries C (estimated)
Announced27 Jul 2022
CityMadrid
SectorMedia & Gaming · Adtech
Source
S
S
The company
Investors 1
AAdvent International