Idoneo

idoneo.es ↗ ·Logroño ·Seed

Idoneo (legal entity Idoneo Mobility SL) is a Spanish online car-renting marketplace that lets individuals, freelancers and companies compare, configure and contract a car subscription/renting plan 100% online, with the vehicle delivered to their door. Its offer covers new cars (from 24 months), used cars (from 6 months, with a 15-day trial) and flexible purchase options, all with insurance, maintenance, repairs, tyres and roadside assistance included across 40+ brands. Started in 2017 as ValueCar and rebranded to Idoneo in 2018, it is backed by Lanzadera, DraperB1 and Ricari, and has expanded to Portugal and Italy. It is headquartered in Logroño (La Rioja).

Founded

2017

Founders

Total funds raised

€1.1M

SectorsMobility, Automotive, Car subscription & renting, Marketplace, E-commerce Start-up MapMobility & Logistics › Car subscription & leasing

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Founders

David Eguizábal

Co-Founder & COO

Eduardo Clavijo

Co-Founder & CEO

Also at Urban Roosters →

Global models 5

Fair

United States · www.fair.com ↗

Online app for car subscriptions and flexible leases, with insurance and maintenance options bundled into one monthly payment for consumers and gig drivers.

$545MComparable

FINN

Germany · www.finn.com ↗

Car subscriptions contracted fully online, with insurance, maintenance, tyres and registration included and the car delivered to the customer's door, for both B2C and B2B customers.

$300MComparable

Onto

United Kingdom · www.onto.com ↗

All-inclusive electric car subscription with insurance, servicing and charging bundled into one monthly fee, ordered online and delivered to the door.

$100MComparable

Cluno

Germany · www.cluno.com ↗

Digital car subscription platform offering new cars for a monthly all-in fee covering insurance, maintenance, tyres and taxes, with home delivery.

$60MComparable

Drover

United Kingdom · www.drover.com ↗

Online marketplace for comparing and subscribing to all-inclusive car subscriptions from dealers and leasing partners, delivered to the door (acquired by Cazoo).

$40MComparable

In the same niche 5 others

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Notes: Most funded first

Investors 7

Open as list →

Draper B1

draperb1.com

2 rounds, led 1 · 2021–23 Spain

Ricari

www.ricari.es

2 rounds · 2018–23 Spain

Crowdcube

www.crowdcube.com

Seed 2023 United Kingdom

Lanzadera

lanzadera.es

Investor Spain

ESIC Business Angels Navarra

Seed 2018 Spain

Metxa

Seed 2018 Spain

Okerada Invest

Seed 2018 Spain

Funding rounds 3

Date	Round	Amount	Lead
2023-04	Seed (estimated)	approximately €226K	Lead not disclosed +3 more
2021-06-03	Seed (estimated)	€550K	DraperB1
2018-09-28	Seed	€320K	Lead not disclosed +4 more

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