UUrban Roosters
Urban Roosters is a Spanish entertainment company that turned Spanish-language freestyle rap battles into a professional sport, best known for creating and operating the Freestyle Master Series (FMS) leagues in Spain, Argentina, Chile, Mexico, Peru, Colombia and an international edition, plus a competition platform, URTV streaming, live arena events, news site and merchandising. Founded as a project in 2012 and incorporated in 2015, it reached a Series A backed by specialised VC after a 2020 pre-Series A, having raised roughly €8M from funds and from angels including DAZN co-founders Andrew Croker and John Gleasure, Dorna's Manel Arroyo and Didac Lee. It is headquartered in Logroño (La Rioja).
SectorsMedia & Entertainment, Music, Live Events, Sports, Streaming, Consumer
Start-up MapMedia & Gaming › Music & live entertainment
Founders
A
Arturo Sanía
Co-Founder & Chief Creative Officer
A
Asier Fernández Pásaro
Co-Founder & President
P
Pedro Henrique Gomes
Co-Founder & Creative Director
Global models 5
PProfessional Fighters League
United States · www.pflmma.com ↗
A VC-backed company that created and owns a season-format combat-sports league in several regions. It earns money from media rights, live events, sponsorship and merchandise, as FMS does with freestyle battles.
$500M+Comparable
OOvertime
United States · overtime.tv ↗
Builds its own competition leagues (Overtime Elite, OT7) around a youth-focused digital media brand. It makes money from streaming and social content, events, sponsorship and merch.
$250M+Comparable
PPremier Lacrosse League
United States · premierlacrosseleague.com ↗
A venture-backed start-up that turned a niche competitive discipline into a professional touring league it owns outright. It earns from media rights, live events, sponsorship and merchandise.
$60M+Comparable
UUnrivaled
United States · www.unrivaled.basketball ↗
A VC-funded company that created and runs its own professional league format. It makes money from broadcast and streaming rights, sponsorship, ticketing and merchandise.
$35M+Comparable
BBIG3
United States · big3.com ↗
A founder-created 3-on-3 basketball league that makes a new competitive format into a professional product. It earns from media deals, live touring events, sponsors and merch.
$35M+Comparable
In the same niche 9 others
See all in the Start-ups Map →
Notes: Most funded first
Investors 10
Open as list →
PPinama Inversiones
pinama.com
RRicari
www.ricari.es
JJME Ventures
www.jme.vc
LLanzadera
lanzadera.es
N
Ninety Two X
BBSF
G
Grupo E100
E
Epic Labs
N
NinetyTwo X
SStart-Up Chile
Funding rounds 4
| Date | Round | Amount | Lead |
|---|---|---|---|
| 2026-07 | No stage disclosed | up to €3M | Ninety Two X |
| 2022-01 | Series A | — | Lead not disclosed |
| 2020-01 | Seed | — | Lead not disclosed |
| 2018-07-25 | Seed | — |
Lead not disclosed
+4 more
|
News 5
Open as list →| Published | Article |
|---|---|
| 2026-07-07 |
El gigante de la cultura urbana, Urban Roosters, conecta con 34 millones de fans a través de FMS y acelera su expansión ↗
Alerta México
2026-07-07 |
| 2025-12-03 |
Freestyle Master Series - UK Rap Battle ↗
Wordplay Magazine
2025-12-03 |
| 2025-09-08 |
What is Urban Roosters, the creator of FMS UK? ↗
Mundo Freestyle
2025-09-08 |
| 2025-06-05 |
Urban Roosters Launches Freestyle Master Series in the UK ↗
Urban Roosters (press release)
2025-06-05 |
| 2025-02-13 |
Rap Battles Are Now Big Business: Billions Of Views, Millions In Profits—And Cannabis Wants In ↗
Forbes
2025-02-13 |