Efímero Club is a Madrid-based subscription club that lets members rent luxury handbags and accessories from brands like Chanel, Prada, Dior, and Loewe instead of buying them, promoting a more sustainable, circular alternative to fast fashion. Founded in 2022 by Alejandra Bogas, it has raised a seed round backed by The Lab Ventures, joined Valencia's Lanzadera accelerator, and expanded into Portugal with plans for further European growth.
SectorsFashion Rental, Circular Economy, Subscription Commerce, Luxury Goods
Start-up MapConsumer › Fashion & apparel brands
Founders
Global models 5
RRent the Runway
United States · www.renttherunway.com ↗
Pioneered the subscription rental model for designer apparel and accessories, the closest large-scale precedent for a rotating-closet membership like Efímero.
$400M+Comparable
VVivrelle
United States · vivrelle.com ↗
Membership club renting luxury handbags and jewelry from brands like Chanel and Cartier, essentially the same product and business model as Efímero.
$123MComparable
Y
YCloset
China · www.ycloset.com ↗
Alibaba- and Sequoia-backed subscription service for renting clothing and accessories, same circular-fashion rental model at large scale (later shut down).
$70MComparable
L
Le Tote
United States · www.letote.com ↗
Clothing and accessory subscription-rental "Netflix for fashion" service, matching Efímero's subscribe-and-rotate model (later ceased operations).
$39MComparable
HHURR
United Kingdom · www.hurrcollective.com ↗
UK fashion and accessory rental platform offering designer bag and clothing rentals via subscription/peer-to-peer model, closely comparable to Efímero's.
$16MComparable
In the same niche 16 others
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Notes: Most funded first
Investors 2
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Funding rounds 2
News 5
Open as list →| Published | Article |
|---|---|
| 2025-11-23 |
Alejandra Bogas: «Comprar un bolso de lujo es como invertir en arte, y el 'Celine 16' reinará en 2026» ↗
OKDIARIO
2025-11-23 |
| 2025-10-10 |
Lanzadera, catalizadora de moda: las más de 50 startups (13 en activo) que han pasado por la aceleradora de Juan Roig ↗
FashionUnited España
2025-10-10 |
| 2025-02-11 |
Alejandra Bogas, fundadora de Efímero, la empresa de alquiler de bolsos de lujo de la que todo el mundo habla ↗
Forbes España
2025-02-11 |
| 2024-09-02 |
Deporte, moda, salud o formación protagonizan la hornada más numerosa en la historia de Lanzadera ↗
El Español - Invertia
2024-09-02 |
| 2024-06-24 |
Efímero, el club de alquiler de bolsos de lujo por suscripción: «Tenemos más de 50 marcas» ↗
OKDIARIO
2024-06-24 |