Project Lobster

projectlobster.com ↗ ·Barcelona ·Series A

Project Lobster (branded PJ.LOBSTER) is a Barcelona-based direct-to-consumer eyewear brand founded in 2018 that designs and sells prescription glasses and sunglasses at transparent, fixed prices, combining an online-native model with its own stores offering free eye exams, virtual try-on and same-day in-store lens cutting. It grew to around seven stores in Barcelona, Madrid and Valencia and reported roughly €3M in 2024 revenue, having raised about €2M across seed/crowd rounds. The company filed for insolvency in November 2025, entered liquidation in early February 2026, and its business was acquired by Dutch eyewear group Ace & Tate in February 2026 — the site now trades as 'PJ.LOBSTER by ACE&TATE', so it is no longer an independent startup and co-founder Oscar Valledor has moved on to AI projects.

Founded
2018
Founders
2
Total funds raised
€3.8M
Rounds
3
Investors
8
Last round
May 2023
SectorsEyewear, Direct-to-consumer retail, E-commerce, Fashion & Design, Visioncare / Optical Start-up MapConsumer › Fashion & apparel brands

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Founders

Daniel Sisquella
Co-founder
Oscar Valledor Pérez
Co-founder & CEO

Global models 5

Lenskart
Vertically integrated eyewear brand that sells its own frames online and through its own stores with eye tests, the same omnichannel direct-to-consumer model as PJ.LOBSTER.
$1.5BComparable
Warby Parker
United States · www.warbyparker.com ↗
The original online-native, fixed-price prescription eyewear brand that expanded into its own stores with eye exams and virtual try-on, which is PJ.LOBSTER's exact model.
$535MComparable
Mister Spex
European online-first eyewear retailer that added its own stores offering eye tests, pairing e-commerce with physical opticians like PJ.LOBSTER.
$200MComparable
Eyewa
United Arab Emirates · eyewa.com ↗
Online-native eyewear brand that sells its own and partner frames through e-commerce and a growing chain of its own stores with eye exams.
$140MComparable
Ace & Tate
Netherlands · www.aceandtate.com ↗
European direct-to-consumer eyewear brand with fixed-price designer frames that started online and grew a chain of its own stores with eye tests, the closest European match to PJ.LOBSTER.
$60MComparable

In the same niche 16 others

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Notes: Most funded first

Investors 8

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Funding rounds 3

DateRoundAmountLead

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