E

Start-ups · Enterprise Software

Elsa

holaelsa.es ↗ ·Madrid ·Pre-seed

Elsa is a Madrid-based start-up, operated by Kuikads Group SL, that offers an AI assistant working entirely through WhatsApp: it turns voice notes into budget quotes and organises photographed receipts for accounting, and is sold to small businesses and self-employed professionals as a €19-a-month subscription. The company was founded in 2022 as Kuikads, later renamed Kuik (kuik.io). Under that name it built an API for personalised video, used by e-commerce and enterprise brands to send automatically generated videos over WhatsApp, RCS and email for use cases such as abandoned-cart recovery and customer reactivation. Kuik generated hundreds of thousands of personalised videos and won Best Digital & Tech Solution at South Summit 2025, before the team closed the product in 2026 to focus on Elsa. In July 2025 the company raised a €1M pre-seed round led by Abac Nest Ventures, with Draper B1, Bluvoyager Ventures, Flins y Pinículas and business angels including Juanjo Mostazo (Homa Games) and Juan Pablo Tejela (Metricool); it has also received CDTI support.

Suggest a correction