De Flores y Floreros is a Spanish direct-to-consumer women's footwear brand specialising in handmade ballet flats, heels and sandals produced 100% in Spain (design HQ in Madrid, workshop in Alicante). Founded by Paloma Moreno, it doubled its business in 2025 to over €4M in sales and projects €7M for 2026, with ten physical stores (including Chile and Uruguay) and online accounting for ~50% of revenue. It went through Juan Roig's Lanzadera accelerator and in mid-2025 closed an undisclosed round with Angels, Roig's investment vehicle, to fund European and Latin American expansion (Mexico next).
SectorsConsumer, Fashion & Footwear, D2C E-commerce, Retail
Start-up MapConsumer › Fashion & apparel brands
Founders
P
Paloma Moreno Rodríguez
Founder & CEO
Global models 5
AAllbirds
United States · www.allbirds.com ↗
Direct-to-consumer footwear brand that sells online first and also runs its own stores, which is the same mix De Flores y Floreros uses.
$200MComparable
TTamara Mellon
United States · www.tamaramellon.com ↗
Direct-to-consumer brand of premium women's heels, flats and sandals made in Italy and sold mainly online plus a few stores of its own, a close match to a women's shoe label made in Spain.
$90MComparable
RRothy's
United States · rothys.com ↗
Direct-to-consumer women's flats brand that makes its own shoes and sells through its website and its own stores.
$42MComparable
MM.Gemi
United States · mgemi.com ↗
Direct-to-consumer brand of handmade Italian shoes, mostly women's flats and heels, sold online and in its own showrooms.
$37MComparable
BBirdies
United States · birdies.com ↗
Direct-to-consumer women's flats brand that grew from online sales into its own shops.
$21MComparable
In the same niche 16 others
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Notes: Most funded first
Investors 1
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Funding rounds 1
| Date | Round | Amount | Lead |
|---|---|---|---|
| 2025-06-26 | No stage disclosed | — | Angels Capital |
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