DCompany · Consumer
De Flores y Floreros
De Flores y Floreros is a Spanish direct-to-consumer women's footwear brand specialising in handmade ballet flats, heels and sandals produced 100% in Spain (design HQ in Madrid, workshop in Alicante). Founded by Paloma Moreno, it doubled its business in 2025 to over €4M in sales and projects €7M for 2026, with ten physical stores (including Chile and Uruguay) and online accounting for ~50% of revenue. It went through Juan Roig's Lanzadera accelerator and in mid-2025 closed an undisclosed round with Angels, Roig's investment vehicle, to fund European and Latin American expansion (Mexico next).
Founded
2010
Founders
1
News
0
Rounds
1
Investors
1
SectorsConsumer, Fashion & Footwear, D2C E-commerce, Retail
Start-up MapConsumer › Fashion & apparel brands
Profile updated 31 Aug 2026
Founders
P
Paloma Moreno Rodríguez
Founder & CEO
Global models
No comparables on record yet.
Investors 1
Funding rounds 1
News & media
No coverage on record yet.