RRoiward
WelPay (formerly Roiward, legal entity Rewardwave SL) is a Spanish fintech that operates an embedded payment and distribution infrastructure layer for employee benefits, connecting welfare providers, HR platforms and merchants via a single API so companies can run benefits, incentive and gift-card programmes with automated eligibility, compliance and reconciliation. Founded in 2023 in the Bilbao area (Barakaldo) with offices in Barcelona and Milan, it is seed-stage, backed by Itnig and Abac Nest Ventures plus angels such as David Tomás (Cyberclick), and secured roughly €1.8-2M in working-capital financing from Banco Santander; clients include Factorial, Aon, Scalapay, SeQura, Zilch, Verti and lastminute. It rebranded to WelPay in March 2026.
