Company · Edtech

WoWplay

wowplayexperience.com ↗ ·Madrid ·Seed

WoWplay is a Madrid-based edtech startup that delivers hands-on STEAM education to children aged roughly 4-12 through subscription kits shipped to the home, combined with online tutorials and a membership community ("Wowmakers Club") with in-person family events. Founded in 2020 by Oriana Circelli and Carlota Pascual Sierra, it operates at seed stage and claims 3,000+ subscribed families; in February 2024 it closed a €400,000 round led by Hans(wo)menGroup with Demium and several business angels. It has also partnered with the ASTI Talent & Tech Foundation's "Exploradores STEM" programme and is endorsed by institutions such as SEK International Schools.

Founded

2020

Founders

News

Rounds

Investors

SectorsEdtech, STEAM education, Subscription boxes, Consumer, E-commerce Start-up MapEdtech › K-12 curriculum and apps

Profile updated 3 Sep 2026

Founders

Carlota Pascual Sierra

Co-Founder & COO

Oriana Circelli

Co-Founder & CEO

Global models

No comparables on record yet.

Investors 2

Hans(wo)menGroup

Investor Austria

Funding rounds 2

Seed · €400K

WoWplay, a Madrid STEAM education platform that ships monthly project kits to children aged 5+, closed a €400K round led by Vienna-based Han…

2024-01-30

Pre-seed · €150K

WoWplay, a STEAM education startup co-founded by Oriana Circelli and Stefania Braca around hands-on, project-based learning at home, raised …

2022-02-16

News & media 3

Published	Article
2025-01-02	La startup WoWplay fomenta el aprendizaje STEAM en niños a través de kits educativos ↗ Telemadrid
2024-04-04	Entrevista a Oriana Circelli, CEO de WoWplay ↗ ICEX
2024-01-29	WoWplay consigue 400.000€ en una ronda liderada por Hans(wo)menGroup ↗ El Referente