WoWplay is a Madrid-based edtech startup that delivers hands-on STEAM education to children aged roughly 4-12 through subscription kits shipped to the home, combined with online tutorials and a membership community ("Wowmakers Club") with in-person family events. Founded in 2020 by Oriana Circelli and Carlota Pascual Sierra, it operates at seed stage and claims 3,000+ subscribed families; in February 2024 it closed a €400,000 round led by Hans(wo)menGroup with Demium and several business angels. It has also partnered with the ASTI Talent & Tech Foundation's "Exploradores STEM" programme and is endorsed by institutions such as SEK International Schools.
SectorsEdtech, STEAM education, Subscription boxes, Consumer, E-commerce
Start-up MapEdtech › K-12 curriculum and apps
Founders
C
Carlota Pascual Sierra
Co-Founder & COO
O
Oriana Circelli
Co-Founder & CEO
Global models 5
LLovevery
United States · lovevery.com ↗
Lovevery sells subscription developmental play kits to parents, backed by online content, which is the same direct-to-family kit subscription model WoWplay uses.
$150M+Comparable
MMEL Science
United Kingdom · melscience.com ↗
MEL Science sells monthly hands-on STEM experiment kits to families, paired with online lessons, which closely matches WoWplay's kits-plus-tutorials subscription.
$20MComparable
KKiwiCo
United States · www.kiwico.com ↗
KiwiCo ships subscription STEAM project crates to children's homes, sold directly to parents by age band, which is the same model as WoWplay.
$10MComparable
T
Toucan Box
United Kingdom · www.toucanbox.com ↗
Toucan Box sells subscription creative and learning activity boxes to parents of young children, a direct-to-home kit model like WoWplay's.
$10MComparable
LLittle Passports
United States · www.littlepassports.com ↗
Little Passports ships educational science and geography subscription kits to children, sold directly to families, which mirrors WoWplay's subscription model.
$5MComparable
In the same niche 12 others
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Notes: Most funded first
Investors 2
Open as list →
Funding rounds 2
| Date | Round | Amount | Lead |
|---|---|---|---|
| 2024-01-30 | Pre-seed (estimated) | €400K |
Hans(wo)men Group
+1 more
|
| 2022-02-16 | Pre-seed | €150K | Think Bigger Capital |
News 3
Open as list →| Published | Article |
|---|---|
| 2025-01-02 |
La startup WoWplay fomenta el aprendizaje STEAM en niños a través de kits educativos ↗
Telemadrid
2025-01-02 |
| 2024-04-04 |
Entrevista a Oriana Circelli, CEO de WoWplay ↗
ICEX
2024-04-04 |
| 2024-01-29 |
WoWplay consigue 400.000€ en una ronda liderada por Hans(wo)menGroup ↗
El Referente
2024-01-29 |