KKings League
Kings League is a seven-a-side football competition built for the streaming era, where teams are owned and captained by streamers and content creators, matches use gamified rules (penalty shootout kick-offs, secret cards, wildcards) and are broadcast live on Twitch and YouTube. Founded in Barcelona by former FC Barcelona defender Gerard Piqué through his sports-and-media company Kosmos, it launched its first season in January 2023 and has expanded into Kings League Americas, Italy, MENA and the Queens League, plus the Kings World Cup. It raised $63M led by Alignment Growth in February 2026, bringing total funding to more than $160M, and is now led by CEO Djamel Agaoua (ex-NBA).
SectorsSports, Media & Entertainment, Streaming, Consumer, Gaming
Start-up MapMedia & Gaming › Sports & venue tech
Founders
G
Gerard Piqué
Founder & President
I
Ibai Llanos
Co-founder & Team President (Porcinos FC)
O
Oriol Querol
Co-founder & Chief Product Officer (departed July 2026)
Global models 4
OOvertime
United States · overtime.tv ↗
Owns streaming-first sports leagues (Overtime Elite, OT7) built as content for social and streaming audiences, earning from media, sponsorship and IP, much like Kings League.
$270M+Comparable
UUnrivaled
United States · www.unrivaled.basketball ↗
A made-for-media 3x3 basketball league with a new, fast format that earns from broadcast deals, sponsorship and team equity, the same new-format league model.
$35M+Comparable
BBIG3
United States · big3.com ↗
A new-format 3-on-3 basketball league built around celebrity owners and entertainment-led rules, earning from media rights, sponsors and team sales.
$35M+Comparable
BBaller League
Germany · ballerleague.com ↗
The closest direct copy: a six-a-side football league whose teams are managed by streamers, creators and ex-pros, streamed live and paid for by sponsorship and media deals.
undisclosedComparable
In the same niche 6 others
See all in the Start-ups Map →
AAlgoritcom
Barcelona
Seed (estimated) · €3.2M
33D Digital Venue
Barcelona
Series A (estimated) · €2.9M
FFly-Fut
Madrid
Seed (estimated) · €2M
V
Virtual Real Management
Barcelona
Seed (estimated) · €2M
F
Fancision
Sevilla
Pre-seed (estimated) · €138K
AAligfra Digital Canarias
Las Palmas de Gran Canaria
Notes: Most funded first
Investors 8
C
Cassius
LLeft Lane Capital
AAlignment Growth
F
Fillip
K
Kosmos
AAnti Fund
B
Bolt Ventures
A
Antifund
Funding rounds 3
| Date | Round | Amount | Lead |
|---|---|---|---|
| 2026-02-03 | Series B (estimated) | $63M |
Alignment Growth
+5 more
|
| 2024-05-14 | Series A (estimated) | €60M |
Left Lane Capital, Fillip
+1 more
|
| 2023-05-14 | Seed | — |
Cassius
+1 more
|
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