Virtual Real Management

Virtual Real Management (VRM) is a Barcelona-based sports and entertainment technology company that builds virtual and metaverse experiences for rights holders and brands. Using its technology and exclusive rights agreements, it offers hybrid hospitality experiences that combine a physical event with virtual content, so brands and their guests can join major sporting events far from the venue, and it also creates NFTs, games and other virtual content for sports organisations. The company has signed agreements with Formula 1, LaLiga, Roland Garros and the Turkish Airlines EuroLeague, and reported a portfolio of 50 brands and more than 150,000 users. It was founded in Barcelona in 2020 by Juan Marí Guillot, and in June 2022 it closed a €2 million round led by the Swedish blockchain company ChromaWay.

Profile updated 24 Sep 2026